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Mission Pharmacal Acquires Eletone Cream from Ferndale Healthcare, Inc.
Date:2/3/2012

SAN ANTONIO, Feb. 3, 2012 /PRNewswire/ -- Mission Pharmacal Company recently acquired the prescription barrier cream Eletone® Cream, from Ferndale Healthcare, Inc. of Ferndale, Michigan.  Eletone Cream is a non-steroidal, barrier cream approved by the Food and Drug Administration for the long term treatment of atopic dermatitis, an inflammatory, chronically relapsing, non-contagious and pruritic or itchy skin disorder.

While the addition of Eletone Cream will strengthen Mission's pediatric product offerings, it also enhances the company's targeted expansion in the dermatology market.  To augment and support its sales efforts, Mission has also created a dermatology focused sales team.  In addition to promoting Eletone, this team will be promoting and selling three other dermatology products, Ovace®, Avar®, and Texacort®.  This new team was launched through Alamo Pharma Services, a recently introduced wholly owned subsidiary of Mission Pharmacal, established to provide increased operational and human resources support. 

"Mission Pharmacal's recent advancements in dermatology and pediatrics provide a perfect platform for the promotion of Eletone Cream," states Terry Herring, president of Mission Pharmacal's Commercial Operations.  "This product has an established market share and solid brand identity.  Our intention is to use the Mission dermatology sales team to support this and other dermatology focused products over time."

"From a pure business perspective, the strategic acquisition of Eletone Cream demonstrates Mission's commitment to our core therapeutic areas," notes Neill Walsdorf, Jr., president of Mission Pharmacal Company.  "It adds a product that can be promoted by both our pediatric and dermatology sales teams."

About Mission Pharmacal

Mission Pharmacal is a privately held pharmaceutical company based in San Antonio, Texas.  For more tha
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SOURCE Mission Pharmacal
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