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Mission Pharmacal Acquires Eletone Cream from Ferndale Healthcare, Inc.
Date:2/3/2012

SAN ANTONIO, Feb. 3, 2012 /PRNewswire/ -- Mission Pharmacal Company recently acquired the prescription barrier cream Eletone® Cream, from Ferndale Healthcare, Inc. of Ferndale, Michigan.  Eletone Cream is a non-steroidal, barrier cream approved by the Food and Drug Administration for the long term treatment of atopic dermatitis, an inflammatory, chronically relapsing, non-contagious and pruritic or itchy skin disorder.

While the addition of Eletone Cream will strengthen Mission's pediatric product offerings, it also enhances the company's targeted expansion in the dermatology market.  To augment and support its sales efforts, Mission has also created a dermatology focused sales team.  In addition to promoting Eletone, this team will be promoting and selling three other dermatology products, Ovace®, Avar®, and Texacort®.  This new team was launched through Alamo Pharma Services, a recently introduced wholly owned subsidiary of Mission Pharmacal, established to provide increased operational and human resources support. 

"Mission Pharmacal's recent advancements in dermatology and pediatrics provide a perfect platform for the promotion of Eletone Cream," states Terry Herring, president of Mission Pharmacal's Commercial Operations.  "This product has an established market share and solid brand identity.  Our intention is to use the Mission dermatology sales team to support this and other dermatology focused products over time."

"From a pure business perspective, the strategic acquisition of Eletone Cream demonstrates Mission's commitment to our core therapeutic areas," notes Neill Walsdorf, Jr., president of Mission Pharmacal Company.  "It adds a product that can be promoted by both our pediatric and dermatology sales teams."

About Mission Pharmacal

Mission Pharmacal is a privately held pharmaceutical company based in San Antonio, Texas.  For more than 65 years, the company has been committed to meeting the unique healthcare needs of women throughout all stages of life, pediatric patients, and those persons dealing with urologic and dermatologic conditions.  The company has a proven track record of identifying unmet healthcare needs and developing both innovative prescription and over-the-counter products to meet these needs.  Using only the purest ingredients, Mission Pharmacal provides physicians and consumers with the highest quality pharmaceutical and dietary supplement products on the market today.  Mission Pharmacal is a proud national supporter of the March of Dimes Foundation, whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality.  For more information about the company, visit www.missionpharmacal.com.

About Ferndale Healthcare, Inc.

Ferndale Healthcare™ specializes in markets encompassing disease states ranging from benign anorectal disorders to skin conditions. Their mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well.  Ferndale Healthcare offers a wide array of effective products including both over-the-counter and prescription formulations.  They are proud that so many of their products are leaders in there respective categories and that they continue to maintain that leadership position. For more information about the company, visit www.ferndalehealthcare.com.


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SOURCE Mission Pharmacal
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