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Mirixa Corporation Announces Key Pharmacy Network Hire
Date:10/8/2009

RESTON, Va., Oct. 8 /PRNewswire/ -- Mirixa Corporation, the leader in targeted pharmacy-based patient care services, announces the hiring of Cheryl Hoffer as Vice President, Pharmacy Network Management. Ms. Hoffer will lead the Mirixa Pharmacy Account Management team, supporting independent and chain pharmacies in the delivery of patient care programs. The Pharmacy Account Management team also helps expand pharmacy-based patient care opportunities, develops best practices, assists with educational and promotional activities, and provides operational support to Mirixa's pharmacy network partners.

Prior to joining Mirixa, Ms. Hoffer held marketing and managed care positions with Medicine Shoppe International, Inc. for over 24 years. She was responsible for the implementation of medication therapy management services for Medicine Shoppe® pharmacies and Medicap Pharmacy® stores. Ms. Hoffer was an active member of the National Association of Chain Drug Stores (NACDS), serving on the NACDS Policy Council, and the National Community Pharmacists Association (NCPA).

"Cheryl brings many years of pharmacy network experience to Mirixa and we're pleased to have her join our organization," said Trish Dare, Mirixa's Senior Vice President of Operations. "Her expertise will be particularly helpful as we roll out new tools in the months ahead designed to help strengthen patients' relationships with their primary care pharmacists."

About Mirixa

Mirixa Corporation, sponsored by the National Community Pharmacists Association (NCPA), is the leader in targeted patient care services delivered via the nation's largest pharmacy-based patient care network. Dedicated to improving patients' health, Mirixa enables the health care community to deliver patient care services through retail pharmacy. The MirixaPro(SM) web-based clinical platform is used by pharmacists to deliver
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SOURCE Mirixa Corporation
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