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Mindset Media Study Reveals Which Independent Voters Favor Obama Vs. McCain
Date:10/20/2008

ay low levels of dogmatism (Dogmatism 1's) disdain so-called moral authorities, especially the conservative kind. They think kids should be exposed to moral questions and allowed to draw their own conclusions.

As for their counterparts, the following Mindsets distinguished independents planning to vote for McCain in November:

-- 150 percent more likely to be a Dogmatism 5

-- 36 percent more likely to be an Optimism 5

-- 29 percent more likely to be a Diligence 1

Highly optimistic people (Optimism 5's) never fail to look on the bright side of things, no matter how bleak the current situation.

Those scoring high in Dogmatism (Dogmatism 5's) honor tradition, accept authority, and are generally conservative in all things.

Those scoring low in Diligence have little motivation on tasks they think are unimportant or dull. They often don't make New Year's resolutions, and when they do, they tend to be forgotten pretty quickly.

"In a neck-to-neck presidential race, every vote counts," said Sarah Welch, COO and co-founder of Mindset Media. "Candidates can use our network to reach mass audiences of people wired with the personality traits to make more receptive to their party platform and campaign messages."

About Mindset Media

Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit http://www.mindset-media.com.


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SOURCE Mindset Media
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