Navigation Links
Mindset Media Study Reveals Which Independent Voters Favor Obama Vs. McCain
Date:10/20/2008

Study Finds That Self-Proclaimed Independent Voters Who Score High in Creativity Skew toward Obama and Very Optimistic Independents Prefer McCain

NEW YORK, Oct. 20 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com), which operates an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, has released a Mindset Profile(TM) of prospective presidential voters. The results are a part of a recent study conducted using Nielsen's Online panel (http://www.nielsen-online.com).

As the race for the White House rounds the final bend, presidential hopefuls are undoubtedly using the debates as an opportunity to sway undecided voters. But despite their best efforts, independents may be more influenced by their own personalities than those on the TV screen in front of them.

In a recent study, Mindset Media found that self-proclaimed independents who planned to vote Democratic in November had a distinctly different Mindset Profile than those who planned to vote Republican.

According to the study, three personality traits, or Mindsets, consistently over-index for independents planning to vote for Obama next month:

-- 120 percent more likely to be a Dogmatism 1

-- 60 percent more likely to be a Creativity 5

-- 55 percent more likely to be an Openness 5

Those who score high in Creativity (Creativity 5's) are both inventive and imaginative. They also tend to be emotionally sensitive and intellectually curious.

Highly open people (Openness 5's) tend to seek rich, varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived. They are receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others.

People who display low levels of dogmatism (Dogmatism 1's) disdain so-called moral authorities, especially the conservative kind. They think kids should be exposed to moral questions and allowed to draw their own conclusions.

As for their counterparts, the following Mindsets distinguished independents planning to vote for McCain in November:

-- 150 percent more likely to be a Dogmatism 5

-- 36 percent more likely to be an Optimism 5

-- 29 percent more likely to be a Diligence 1

Highly optimistic people (Optimism 5's) never fail to look on the bright side of things, no matter how bleak the current situation.

Those scoring high in Dogmatism (Dogmatism 5's) honor tradition, accept authority, and are generally conservative in all things.

Those scoring low in Diligence have little motivation on tasks they think are unimportant or dull. They often don't make New Year's resolutions, and when they do, they tend to be forgotten pretty quickly.

"In a neck-to-neck presidential race, every vote counts," said Sarah Welch, COO and co-founder of Mindset Media. "Candidates can use our network to reach mass audiences of people wired with the personality traits to make more receptive to their party platform and campaign messages."

About Mindset Media

Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit http://www.mindset-media.com.


'/>"/>
SOURCE Mindset Media
Copyright©2008 PR Newswire.
All rights reserved

Related medicine technology :

1. News Media Advisory: Worlds Leading Surgical Oncologists to Gather at McLaren Regional Medical Center to Present Latest Work on Breast, Gastrointestinal Cancer Treatments
2. ASX/NASDAQ Media Release: Pharmaxis Files First Marketing Application for Bronchitol in Australia
3. New Data Support Role for Monitoring of Cell-Mediated Immunity in Adult Patients Following Renal Transplantation
4. New Data Support Earlier Suggested Guidance for Levels of Cell-Mediated Immunity in Pediatric Liver Transplant Patients
5. New AVAC Report on Pre-Exposure Prophylaxis Calls for Immediate Planning to Anticipate Study Results of Potential New HIV Prevention Option
6. HealthMedia and Aetna to Study Online Insomnia and Depression Interventions
7. University of Miami Team Confirms Value of Monitoring Cell-Mediated Immunity Pre- and Post-Transplant in Management of Kidney Transplant Recipients
8. Penn State Hershey Transplant Program Uses Assay to Monitor Cell-Mediated Immunity
9. New Data From Phase 3 Study Suggests Tapentadol Immediate Release Effective for Acute Pain From Common Foot Surgery
10. Pharmacyclics Announces Preclinical Results Supporting Development of Its Novel Btk Inhibitor in Immune Mediated Diseases
11. Cardium and Tissue Repair Companys Excellarate Candidate for Healing Diabetic Wounds Gains Media Focus in Multiple Regions Across U.S.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... , May 5, 2016 ... addition of the  "Europe Systemic Lupus Erythematosus ...  report to their offering.       ... The latest research Europe Systemic Lupus Erythematosus ... provides comprehensive insights into Systemic Lupus Erythematosus ...
(Date:5/4/2016)... an upgrade. There are many medical recorders on the market but none like this. ... HD  offers unparalleled connectivity and functionality.  Ampronix  is a renowned authorized reseller of the ... Photo - http://photos.prnewswire.com/prnh/20160503/363416 ... ... ...
(Date:5/4/2016)... JERUSALEM , May 4, 2016 ... University of Jerusalem announced today that it had ... BioTheryX, Inc. , developer of novel protein degradation ... the development and commercialization of drug candidates representing first-in-class ... the license were not disclosed. The novel ...
Breaking Medicine Technology:
(Date:5/5/2016)... ... May 05, 2016 , ... ... Business Journalists , led by the Wharton School’s most prominent professors, help ... one-day program at the Wharton School’s San Francisco campus will feature Wharton ...
(Date:5/5/2016)... ... 05, 2016 , ... Derrin Doty Group has unveiled the latest charity campaign ... communities west of Seattle. The insurance provider’s caring team has been so moved by ... due to complications from the flu, that they have decided to extend their original ...
(Date:5/5/2016)... (PRWEB) , ... May 05, 2016 , ... ... commencement of a master charity program created to assist the people of their ... working closely with nonprofit organizations and community leaders. Their hope is to bring ...
(Date:5/5/2016)... ... May 05, 2016 , ... Long Island’s fastest growing comprehensive eye care ... Island eye surgeon, Kathleen Van Valkenburg, MD as part of their ongoing effort to ... medical director and managing partner of North Shore Eye Care. , “We are ...
(Date:5/5/2016)... , ... May 05, 2016 , ... ... Pittsburgh-area schoolchildren has found that more than 40 percent of participating fifth-grade students ... , Director of Allergy and Asthma Clinical Research in the Division of Pulmonary, ...
Breaking Medicine News(10 mins):