Navigation Links
Mindset Media Study Reveals Which Independent Voters Favor Obama Vs. McCain
Date:10/20/2008

Study Finds That Self-Proclaimed Independent Voters Who Score High in Creativity Skew toward Obama and Very Optimistic Independents Prefer McCain

NEW YORK, Oct. 20 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com), which operates an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, has released a Mindset Profile(TM) of prospective presidential voters. The results are a part of a recent study conducted using Nielsen's Online panel (http://www.nielsen-online.com).

As the race for the White House rounds the final bend, presidential hopefuls are undoubtedly using the debates as an opportunity to sway undecided voters. But despite their best efforts, independents may be more influenced by their own personalities than those on the TV screen in front of them.

In a recent study, Mindset Media found that self-proclaimed independents who planned to vote Democratic in November had a distinctly different Mindset Profile than those who planned to vote Republican.

According to the study, three personality traits, or Mindsets, consistently over-index for independents planning to vote for Obama next month:

-- 120 percent more likely to be a Dogmatism 1

-- 60 percent more likely to be a Creativity 5

-- 55 percent more likely to be an Openness 5

Those who score high in Creativity (Creativity 5's) are both inventive and imaginative. They also tend to be emotionally sensitive and intellectually curious.

Highly open people (Openness 5's) tend to seek rich, varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived. They are receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others.

People who display low levels of dogmatism (Dogmatism 1's) disdain so-called moral authorities, especially the conservative kind. They think kids should be exposed to moral questions and allowed to draw their own conclusions.

As for their counterparts, the following Mindsets distinguished independents planning to vote for McCain in November:

-- 150 percent more likely to be a Dogmatism 5

-- 36 percent more likely to be an Optimism 5

-- 29 percent more likely to be a Diligence 1

Highly optimistic people (Optimism 5's) never fail to look on the bright side of things, no matter how bleak the current situation.

Those scoring high in Dogmatism (Dogmatism 5's) honor tradition, accept authority, and are generally conservative in all things.

Those scoring low in Diligence have little motivation on tasks they think are unimportant or dull. They often don't make New Year's resolutions, and when they do, they tend to be forgotten pretty quickly.

"In a neck-to-neck presidential race, every vote counts," said Sarah Welch, COO and co-founder of Mindset Media. "Candidates can use our network to reach mass audiences of people wired with the personality traits to make more receptive to their party platform and campaign messages."

About Mindset Media

Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit http://www.mindset-media.com.


'/>"/>
SOURCE Mindset Media
Copyright©2008 PR Newswire.
All rights reserved

Related medicine technology :

1. News Media Advisory: Worlds Leading Surgical Oncologists to Gather at McLaren Regional Medical Center to Present Latest Work on Breast, Gastrointestinal Cancer Treatments
2. ASX/NASDAQ Media Release: Pharmaxis Files First Marketing Application for Bronchitol in Australia
3. New Data Support Role for Monitoring of Cell-Mediated Immunity in Adult Patients Following Renal Transplantation
4. New Data Support Earlier Suggested Guidance for Levels of Cell-Mediated Immunity in Pediatric Liver Transplant Patients
5. New AVAC Report on Pre-Exposure Prophylaxis Calls for Immediate Planning to Anticipate Study Results of Potential New HIV Prevention Option
6. HealthMedia and Aetna to Study Online Insomnia and Depression Interventions
7. University of Miami Team Confirms Value of Monitoring Cell-Mediated Immunity Pre- and Post-Transplant in Management of Kidney Transplant Recipients
8. Penn State Hershey Transplant Program Uses Assay to Monitor Cell-Mediated Immunity
9. New Data From Phase 3 Study Suggests Tapentadol Immediate Release Effective for Acute Pain From Common Foot Surgery
10. Pharmacyclics Announces Preclinical Results Supporting Development of Its Novel Btk Inhibitor in Immune Mediated Diseases
11. Cardium and Tissue Repair Companys Excellarate Candidate for Healing Diabetic Wounds Gains Media Focus in Multiple Regions Across U.S.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/23/2017)... -- ResMed (NYSE : RMD), BMC (Pékin, Chine) et 3B Medical ... se sont mis d,accord sur le règlement mondial de ... 3B seront autorisés à vendre leurs produits existants en ... effectuera le paiement de la décision en une seule ... entre les deux parties. Le règlement n,inclut pas l,admission ...
(Date:1/23/2017)... Spain , January 23, 2017 /PRNewswire/ ... biopharmaceutical company focused on treatments for calcification disorders, ... enrolled in the Phase IIb "CaLIPSO Study" clinical ... of cardiovascular calcification (CVC) in end-stage-renal-disease (ESRD) patients ... in the last stage of chronic kidney disease, ...
(Date:1/23/2017)... InDex Pharmaceuticals Holding AB (publ) today announced ... of the European Crohn,s and Colitis Organisation (ECCO). The ECCO congress ... on inflammatory bowel disease (IBD). The congress is held in ... ... again having been selected to present data at the largest IBD ...
Breaking Medicine Technology:
(Date:1/23/2017)... ... January 23, 2017 , ... ... and localization services for life science companies, has achieved ISO 17100:2015 certification ... SÜD America. ISO 17100 is the globally recognized standard that establishes guidance ...
(Date:1/23/2017)... ... January 23, 2017 , ... The iaedp Foundation, ... healthcare treatment providers who treat the full spectrum of eating disorder problems, proudly ... Presidents Council consists of the leading eating disorder treatments centers located throughout the ...
(Date:1/23/2017)... (PRWEB) , ... January 23, 2017 , ... Sharon Kleyne, ... the air to educate listeners about the benefits of making new water infrastructure a ... Kleyne said, “it’s appropriate that we expect water infrastructure to become a top priority ...
(Date:1/23/2017)... ... 2017 , ... METTLER TOLEDO has announced the availability of ... PAT Tools . , Crystallization is a common step used during ... Chemists now spend more time developing better intermediate and final crystallization steps. ...
(Date:1/23/2017)... ... January 23, 2017 , ... "ProRandom is a set of camera tools that allow ... looks in Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... layers of text with video footage. ProRandom works by using a virtual camera to ...
Breaking Medicine News(10 mins):