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MicroMass Named Agency of Record for North Carolina Advanced Medical Technologies Center of Innovation
Date:3/23/2010

CARY, N.C. and MORRISTOWN, N.J., March 23 /PRNewswire/ -- MicroMass Communications, Inc., a world leader in behavioral marketing, has been named agency of record by the North Carolina Advanced Medical Technologies Center of Innovation (NC AMTC). MicroMass will be supporting the launch of the new center and its mission of promoting the growth of North Carolina's advanced medical technologies industry.

The full-service assignment will include a broad range of activities, focusing initially on creating a new name, logo, positioning tagline and Web site for the nonprofit center, which is based in Research Triangle Park. Future activities will include the development of strategic plans for advertising, publications, trade shows, media relations, and multi-channel marketing initiatives. The account team will be led by Shelly Weitz, management supervisor.

The NC AMTC was created to accelerate the growth of North Carolina's growing medical technologies industry, which includes more than 400 medical device, diagnostics and imaging companies. Funded by a grant from the North Carolina Biotechnology Center, NC AMTC's initial services will include an entrepreneur-in-residence program and grant writing assistance, in addition to other programs and services designed to help existing North Carolina AMT companies develop and commercialize their technologies faster and more efficiently.

"MicroMass is one of the top life science marketing and communications groups in the country, and headquartered here in North Carolina," said Cindy Clark, president of NC AMTC. "After an extensive request-for-proposal process, we chose MicroMass because of the agency's unique blend of creative vision, expertise in behavioral science, and intrinsic understanding of our marketing goals. Our partnership with MicroMass gives us a competitive advantage as we emerge into the national and international arena to make North Carolina one of the top hubs for medical technologies."

About MicroMass Communications, Inc.

Founded in 1994, MicroMass offers unrivaled capabilities in the application of behavioral science to marketing challenges. The company's approach is founded on the belief that understanding the critical factors that influence individual behavior is the best way to create dialogue and build enduring relationships between customers and brands.  

Unlike traditional agencies that are structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its field. With experience across life sciences categories, the company has a roster of clients that includes some of the most respected names in the industry. For more information, visit www.micromass.com.

    
    
    CONTACT: Julie Laitin (212) 286-2424     Cynthia Amorese (908) 665-8072
             Email: jlaitin@julielaitin.com  Email: camorese@comcast.net

SOURCE MicroMass Communications, Inc.

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