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Menicon Expands Partnership with Optimed in North America
Date:11/15/2010

NAGOYA, Japan, Nov. 15, 2010 /PRNewswire/ -- Menicon Co., Ltd. has announced its agreement with Optimed Ltd. to become the exclusive distributor for Optimed's CAPTIV8 communication services and i-Vue content-driven digital signage software for North America. Earlier this year, Menicon obtained exclusive distribution rights for Optimed's products in Japan and Taiwan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101115/I-VUE)

"First of all, I would like to say that it is great news to have Menicon as a strategic partner for the North American market," commented Dr. Trusit Dave, Director of Optimed. "This reinforces our shared vision that Optimed products have a strong potential to become the new standard for facilitating patient understanding and communication about the eye and eye health. We look forward to working closely with Menicon to support our combined effort."

CAPTIV8 is web-based 3D animation software that can be used by the eye-care practitioner chair-side to enhance communication with patients. The technology further enables patients to view the content on their computers, mobile devices and share it with family and friends.

i-Vue is a digital display system, normally located in the practice waiting room, that uses 3D animation to educate and inform patients about products and services. i-Vue allows users to easily and quickly modify playback content from any remote location, making it a convenient and ideal solution for multiple location practices.

"According to recent opinion polls, North American patients are especially concerned with their ability to communicate with their health care providers," explained Jonathan Jacobson, General Manager of Global Business Strategies & Operations of Menicon. "CAPTIV8 and i-Vue provide the eye-care practitioners with state-of-the-art and dynamic communication tools to explain complex information about ey
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SOURCE Menicon Co., Ltd.
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