Navigation Links
Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts

CHAPEL HILL, N.C., Aug. 12, 2011 /PRNewswire/ -- Although medical devices possess strong profit margin potential, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to branded or generic pharmaceutical products.  

Tactical marketers in medical device companies contribute to multiple marketing activities, such as troubleshooting post-launch and managing product enhancements, but focus on marketing communications to promote the portfolio of complex products, according to "Optimizing Marketing Staff Levels to Drive Growth in Medical Devices," primary research conducted by Best Practices, LLC. The most efficient strategic marketing group accomplishes this with fewer than 2.5 dedicated tactical marketing staff driving $100 million in revenue.

Download a complimentary white paper at that includes selected best practices drawn from extensive primary research with executives from 11 leading medical device companies.

Key insights of this primary research include:

  • Strategic marketers in the medical device industry support more than seven times the number of products on average compared to their pharmaceutical counterparts.
  • The average staffing benchmark is approximately five tactical marketing FTEs per $100 million in device revenue generated.

The full 34-page report contains more than 100 benchmark metrics and 18 data graphics, providing marketing operations executives a roadmap to benchmark staffing and performance levels for marketing activities against growth and margin rates across the medical device sector.

For more information on this study and other recent primary research studies, contact us at 919.403.0251 or at  

BEST PRACTICES, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 out of the top 50 pharmaceutical companies.

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. DMES, Inc. Announces 100 Percent Growth for Online Medical Supply Store
2. Providian Medical Launches New Tool to Make Finding the Right Ultrasound Machine Easier Than Ever
3. Concord Medical and GE Healthcare Sign MOU for Preferred Partnership in China
4. "Environmental Monitoring and Certification in Controlled Environments: Meeting Regulations and Achieving Effective Microbial Control for Pharmaceutical and Medical Device Manufacturers" - New White Paper from Microtest Laboratories
5. Winner Medical Reports Third Quarter Fiscal 2011 Results
6. China Medical Technologies Announces SFDA Approvals for its Prostate Cancer FISH Detection Kit and TOP2A FISH Detection Kit
7. China Medical Technologies Announces the First Inclusion of FISH Tests for Diagnosis of Certain Hematological Malignancies in the Clinical Guidelines Issued by the MOH
8. China Sky One Medical Announces Second Quarter 2011 Results
9. AlloSource Joins Alliance for Regenerative Medicine, Medical Device Manufacturers Association
10. HITECH Act Puts Security of Electronic Medical Records in Hands of Hosting Providers
11. Styron Introduces Chemical Resistance Blends for Medical Housings
Post Your Comments:
(Date:6/24/2016)... , June 24, 2016  Consumers have ... and regulators/payers have placed more emphasis on patient ... patient support programs in the pharmaceutical industry have ... medications. Consequently, pharmaceutical companies are focusing on becoming ... are providing products and services that improve health. ...
(Date:6/24/2016)... -- Dublin ... the " Global Markets for Spectroscopy Equipment" ... This report focuses on the global market ... its applications in various applications. The report deals with ... main industries: pharmaceutical and biotechnology, food and beverage, and ...
(Date:6/24/2016)... Mass. and SAN CLEMENTE, Calif. , ... California -based mobile pulmonary function testing company, is now able ... PFT devices developed by ndd Medical Technologies , Inc. ... testing done in hospital-based labs.  Thanks to ndd,s EasyOne PRO ® ... , can get any needed testing done in the comfort ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... 27, 2016 , ... The OSHA Training Center at ... Center headquartered in Northern California, has issued an important reminder to employers to ... Employers with workers exposed to high temperatures should establish a complete heat ...
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their media with ... X," said Christina Austin - CEO of Pixel Film Studios. , ProSlice Color ... users can now reveal the media of their split screens with growing colorful ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... announced today its affiliation with Tennessee Counseling Association. This new relationship ... of the Tennessee Counseling Association, adding exclusive benefits and promotional offers. , "TCA ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... announced its strategic partnership with Connance, a healthcare industry leader providing predictive ... proven, proprietary technology combine to provide health systems, hospitals and ambulatory surgical ...
(Date:6/27/2016)... ... 2016 , ... A revolution is underway. Brooklyn-based company, ... for the millions of people who require these medical transport services annually. ... the use of technology. Now, SmartEMS has put forth an industry-changing app that ...
Breaking Medicine News(10 mins):