Navigation Links
Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts
Date:8/12/2011

CHAPEL HILL, N.C., Aug. 12, 2011 /PRNewswire/ -- Although medical devices possess strong profit margin potential, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to branded or generic pharmaceutical products.  

Tactical marketers in medical device companies contribute to multiple marketing activities, such as troubleshooting post-launch and managing product enhancements, but focus on marketing communications to promote the portfolio of complex products, according to "Optimizing Marketing Staff Levels to Drive Growth in Medical Devices," primary research conducted by Best Practices, LLC. The most efficient strategic marketing group accomplishes this with fewer than 2.5 dedicated tactical marketing staff driving $100 million in revenue.

Download a complimentary white paper at http://www3.best-in-class.com/rr1105.htm that includes selected best practices drawn from extensive primary research with executives from 11 leading medical device companies.

Key insights of this primary research include:

  • Strategic marketers in the medical device industry support more than seven times the number of products on average compared to their pharmaceutical counterparts.
  • The average staffing benchmark is approximately five tactical marketing FTEs per $100 million in device revenue generated.

The full 34-page report contains more than 100 benchmark metrics and 18 data graphics, providing marketing operations executives a roadmap to benchmark staffing and performance levels for marketing activities against growth and margin rates across the medical device sector.

For more information on this study and other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.  

BEST PRACTICES, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 out of the top 50 pharmaceutical companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. DMES, Inc. Announces 100 Percent Growth for Online Medical Supply Store
2. Providian Medical Launches New Tool to Make Finding the Right Ultrasound Machine Easier Than Ever
3. Concord Medical and GE Healthcare Sign MOU for Preferred Partnership in China
4. "Environmental Monitoring and Certification in Controlled Environments: Meeting Regulations and Achieving Effective Microbial Control for Pharmaceutical and Medical Device Manufacturers" - New White Paper from Microtest Laboratories
5. Winner Medical Reports Third Quarter Fiscal 2011 Results
6. China Medical Technologies Announces SFDA Approvals for its Prostate Cancer FISH Detection Kit and TOP2A FISH Detection Kit
7. China Medical Technologies Announces the First Inclusion of FISH Tests for Diagnosis of Certain Hematological Malignancies in the Clinical Guidelines Issued by the MOH
8. China Sky One Medical Announces Second Quarter 2011 Results
9. AlloSource Joins Alliance for Regenerative Medicine, Medical Device Manufacturers Association
10. HITECH Act Puts Security of Electronic Medical Records in Hands of Hosting Providers
11. Styron Introduces Chemical Resistance Blends for Medical Housings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... , May 26, 2016 ... Associated With Both Cost Savings and Overall ... plc (LSE: BTG), an international specialist healthcare company, ... at the 21st Annual Meeting of ISPOR (International ... treatment of hepatocellular carcinoma (HCC) using yttrium-90 glass ...
(Date:5/25/2016)... 25, 2016 According to a ... (3D, 2D, 4D), by Therapeutic Area (Oncology, Cosmeceutical/Plastic Surgery), ... (Medical Device Manufacturers, Hospitals/ Clinics) - Forecast to 2021", ... Animation Market for the forecast period of 2016 to ... Million by 2021 from USD 117.3 Million in 2016, ...
(Date:5/25/2016)... , May 25, 2016  According to Kalorama Information, ... billion in 2015.  Though these are challenging times ... opportunity for success for companies that remain optimistic ... of new growth prospects medical device companies spend ... and development (R&D) than do companies in other ...
Breaking Medicine Technology:
(Date:5/27/2016)... ... 2016 , ... Two director-level employees of Horizon Blue Cross Blue Shield of ... 2016 honorees. The award recognizes businesswomen who excel in their fields and who ... the MLTSS (Managed Long-Term Services and Supports) Program at Horizon NJ Health and Theresa ...
(Date:5/27/2016)... ... 2016 , ... With over 60 percent of acute stroke survivors being left ... to aid in the rehabilitation process has steadily increased. Ekso Bionics had been working ... due to stroke. , Ekso Bionics has now received clearance from the U.S. Food ...
(Date:5/27/2016)... ... May 27, 2016 , ... ... help educate the many who are unaware of the plight of aphasia. In ... run within the “Stroke Awareness” campaign. , The link between stroke and aphasia ...
(Date:5/27/2016)... ... May 27, 2016 , ... Aimed at nurses and employees in ... come courtesy of leaders in the nursing and health care industry. It also provides ... associations—namely Abilene Christian University. , As the nursing industry is coming out of ...
(Date:5/26/2016)... ... May 26, 2016 , ... Despite last week’s media reports hinting at a ... to wait until March 2017 for an interest rate increase, according to Rajeev Dhawan ... Business. , “The Federal Open Market Committee (FOMC) dot charts are of interest to ...
Breaking Medicine News(10 mins):