Navigation Links
Medical Device Marketing Groups Focus More Resources on Tactical Activities When Compared to Pharmaceutical Counterparts
Date:8/12/2011

CHAPEL HILL, N.C., Aug. 12, 2011 /PRNewswire/ -- Although medical devices possess strong profit margin potential, product and configuration complexities require medical device companies to invest more resources in tactical marketing compared to branded or generic pharmaceutical products.  

Tactical marketers in medical device companies contribute to multiple marketing activities, such as troubleshooting post-launch and managing product enhancements, but focus on marketing communications to promote the portfolio of complex products, according to "Optimizing Marketing Staff Levels to Drive Growth in Medical Devices," primary research conducted by Best Practices, LLC. The most efficient strategic marketing group accomplishes this with fewer than 2.5 dedicated tactical marketing staff driving $100 million in revenue.

Download a complimentary white paper at http://www3.best-in-class.com/rr1105.htm that includes selected best practices drawn from extensive primary research with executives from 11 leading medical device companies.

Key insights of this primary research include:

  • Strategic marketers in the medical device industry support more than seven times the number of products on average compared to their pharmaceutical counterparts.
  • The average staffing benchmark is approximately five tactical marketing FTEs per $100 million in device revenue generated.

The full 34-page report contains more than 100 benchmark metrics and 18 data graphics, providing marketing operations executives a roadmap to benchmark staffing and performance levels for marketing activities against growth and margin rates across the medical device sector.

For more information on this study and other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.  

BEST PRACTICES, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 out of the top 50 pharmaceutical companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. DMES, Inc. Announces 100 Percent Growth for Online Medical Supply Store
2. Providian Medical Launches New Tool to Make Finding the Right Ultrasound Machine Easier Than Ever
3. Concord Medical and GE Healthcare Sign MOU for Preferred Partnership in China
4. "Environmental Monitoring and Certification in Controlled Environments: Meeting Regulations and Achieving Effective Microbial Control for Pharmaceutical and Medical Device Manufacturers" - New White Paper from Microtest Laboratories
5. Winner Medical Reports Third Quarter Fiscal 2011 Results
6. China Medical Technologies Announces SFDA Approvals for its Prostate Cancer FISH Detection Kit and TOP2A FISH Detection Kit
7. China Medical Technologies Announces the First Inclusion of FISH Tests for Diagnosis of Certain Hematological Malignancies in the Clinical Guidelines Issued by the MOH
8. China Sky One Medical Announces Second Quarter 2011 Results
9. AlloSource Joins Alliance for Regenerative Medicine, Medical Device Manufacturers Association
10. HITECH Act Puts Security of Electronic Medical Records in Hands of Hosting Providers
11. Styron Introduces Chemical Resistance Blends for Medical Housings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/5/2017)...  In response to the nationwide opioid epidemic, ... (AAOMS) released prescribing recommendations that urge ibuprofen – ... a first-line therapy to manage a patient,s acute ... Recognizing the value and importance of the ... Acute and Postoperative Pain Management" stresses that practitioners ...
(Date:10/2/2017)... 2017 Diplomat Pharmacy, Inc. (NYSE: ... Consulting, LLC , and named its founder as Diplomat,s ... Tennessee , will operate under Diplomat ... service offerings for health care partners to include IT ... "In an interoperable world, technology delivers comprehensive ...
(Date:10/2/2017)... 2, 2017 The Rebound mobile app is poised ... reverse the tide of prescription drug addiction. The app empowers ... intake and stepping down their dosage in a safe, controlled ... December 2017; the first 100,000 people to sign up will ... http://www.rebound-solution.com/ ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... October 13, 2017 , ... Talented ... the lowdown on sciatica in a new episode of "Success Files," which is ... events and innovation and investigates each subject in-depth with passion and integrity. , ...
(Date:10/12/2017)... WILMINGTON, Del. (PRWEB) , ... October 12, 2017 ... ... technology and advisory services for healthcare compliance program management, will showcase a range ... and National Association for Assisted Living (NCAL) Convention and Expo to be held ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... IsoComforter, Inc. ... products, announced today the introduction of an innovative new design of the shoulder pad. ... so you get maximum comfort while controlling your pain while using cold therapy. By ...
(Date:10/12/2017)... LOS ANGELES (PRWEB) , ... October 12, 2017 ... ... of Parsa Mohebi Hair Restoration, has recently contributed a medical article to the ... doctors, on cosmetictown.com. Dr. Mohebi’s article spotlights the hair transplant procedure known as ...
(Date:10/12/2017)... ... October 12, 2017 , ... Women-owned ... Michigan’s 2017 Best and Brightest in Wellness® by Best and Brightest. OnSite Wellness ... on Friday, Oct. 20 from 7:30 a.m. to 2 p.m. at the Henry ...
Breaking Medicine News(10 mins):