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Medical Alarm to Begin Fulfillment of MediPendant™ Against Largest Purchase Order - Announces Additional Warrant Cancellations
Date:1/31/2012

KING OF PRUSSIA, Pa., Jan. 31, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announces that it has received its first subsequent order as part of a large ongoing commitment the Company previously announced on November 21, 2011. This purchase order, which will be delivered in monthly installments throughout 2012, represents the company's single largest order to date.

"In November 2011, we announced a significant purchase order from one of our largest distribution partners," commented Ronald Adams, President of Medical Alarm Concepts.  "We are very excited to announce that we have started to receive orders under this large contract, and that we are working with our manufacturing partner to significantly expand production of our patented MediPendant™ medical alarm device. We anticipate our profit from this contract will represent a substantial portion of our annual overhead. With our new television campaign launching this past weekend, and our other marketing programs in the works, we believe we are well-positioned to take market share in this robust and expanding space."

Mr. Adams continued, "Both end user customers and distributors are responding to our marketing message. With our patented, speak and listen through the pendant technology, we offer a superior medical alarm technology at a price that is highly competitive. We are expanding our distribution not only through the orders we are announcing today, but also via our partnerships with other vendors including Albertsons, Harrington Multimedia, and other big box and wholesale clubs.  In addition, we now also have the financing arrangements in place to support our working capital needs in order to grow our business and expand shareholder value."

Medical Alarm Concepts recently announced a proposed merger with Carrollton, Texas-based FirstFitness Nutrition Inc., a leading provider of weight loss, wellness, and energy and fitness nutritional
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SOURCE Medical Alarm Concepts Holding, Inc.
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