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Medical Alarm and Harrington Multi Media Schedule Production for MediPendant™ National Television Launch
Date:10/24/2011

KING OF PRUSSIA, Pa., Oct. 24, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced that studio production for a new MediPendant™ television commercial has been scheduled in conjunction with Harrington Multi Media Marketing.  Shooting of the two-minute television commercial will begin this week in Harrington's 32,000 square-foot studio facility in the Tampa Bay area, with various remote shoots of testimonials for the MediPendant™ occurring over the following days.

"We plan to undertake a two-pronged approach to celebrity endorsement for the MediPendant™ product.  The team has hired an Emmy award-winning news anchor and reporter to serve as talent for the commercial that will be shot this week.  We expect to begin airing the new television commercial on a nationwide basis by the end of next month," commented Howard Teicher, CEO of Medical Alarm Concepts.  "Additionally, we continue to negotiate with a nationwide celebrity to endorse this revolutionary product.  Celebrity endorsement is a proven method to market products in this category, and is an avenue we definitely wish to pursue."

Under the terms of the recently signed agreement, Harrington will finance and produce multiple television spots and an Internet-based marketing campaign for the MediPendant™.  Harrington will be responsible for all of its costs in connection with the marketing of the products.  This will include financing all television media and purchasing units from the Company at a pre-arranged price.  Medical Alarm Concepts will book all revenue from the joint venture. In addition, the Company has also initiated another marketing program on the Internet with a different organization, which will launch within the next month as well.

A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home.

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at www.medalarmco.com.

About Harrington Multi Media Marketing LLC

Harrington Multi Media Marketing LLC (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: complete production services on a for-hire basis, assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. Tim Harrington, CEO of HM3, is one of the pioneers of the direct response marketing industry and has been in the business over 25 years. Over the course of 25 years in this industry Tim Harrington's companies have generated over 4 billion dollars in sales of products and services. HM3 is a member of the Electronics Retailing Association which is the governing body for this industry, and which association was co-founded by one of Tim Harrington's previous companies.  For more information, please visit www.hm3.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 116


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SOURCE Medical Alarm Concepts Holding, Inc.
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