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Medical Alarm Concepts™ Announces Roll-Out of the Second Phase of the MediPendant™ Marketing Campaign at Albertsons LLC Grocery Stores
Date:12/12/2011

KING OF PRUSSIA, Pa., Dec. 12, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQ:MDHI), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today its plans for the second phase of its MediPendant™  medical alert system marketing campaign at Albertsons LLC grocery stores.

Under the terms of the distribution agreement signed in March of last year, the Company's MediPendant™ alarm device is offered by Albertsons LLC in its grocery chain stores within the pharmacy section. In this second marketing phase, a more aggressive campaign will take place with a bag stuffer/coupon offer directly in the prescription bags, as they are handed to the customer.  The offering of the Company's MediPendant™ program to customers of Albertsons LLC will also include one (1) free month of monitoring services, and a lockbox device that enables the ambulance personnel to get into the home without having to break down the door.

"We are very pleased to announce that Albertsons LLC will continue to offer our next generation personal emergency response system in their stores.  Albertsons LLC currently operates 207 stores with pharmacies in the states of Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico and Texas. We believe that this marketing initiative will increase customer volume substantially," said Howard Teicher, CEO of Medical Alarm Concepts Holding. Customers that miss the medical alarm information in the store will now have the details handed directly to them when they pick up their prescriptions. We believe in this partnership, and are confident that it will continue to grow and open doors for additional distribution agreements with leading retail chains.  The MediPendant™ technology with two-way voice directly through the pendant and a range of 600 feet continues to gain interest and market share. We are excited about the potential of the MediPendant™ retail program," continued Mr. Teicher.

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at http://www.medicalalarmconcepts.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
(877)-639-2929


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SOURCE Medical Alarm Concepts Holding, Inc.
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