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Medical Alarm Concepts and Harrington Media Announce Final Schedule for MediPendant™ Nationwide Television Test Launch
Date:1/27/2012

KING OF PRUSSIA, Pa., Jan. 27, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced the final schedule for this week's media test.  

The commercial can be viewed on several networks including Hallmark, Inspirational TV, Fox News Channel, and MSNBC. The spot will air several times over the course of the week on each of these stations.

Mike Altieri, Managing Partner of Modus Direct media agency who is overseeing the media campaign for MediPendant Plus says, "MediPendant Plus' timing is perfect for the growing senior demographic and their caregivers. The dramatic technological improvement over its predecessors positions MediPendant Plus to be the leader among home alert systems and resonate very well with television audiences.  

Jennifer Loria, VP of Corporate Development at Medical Alarm Concepts added, "We are very excited to be back on television. Based on the results of our first media campaign, now, combined with an improved product and even better commercial, we anticipate the result to be extremely positive. After all media has run, we will evaluate the results and promptly schedule our media campaign for the rest of the year."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 113


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SOURCE Medical Alarm Concepts Holding, Inc.
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