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Medical Alarm Concepts and Harrington Media Announce Final Schedule for MediPendant™ Nationwide Television Test Launch
Date:1/27/2012

KING OF PRUSSIA, Pa., Jan. 27, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced the final schedule for this week's media test.  

The commercial can be viewed on several networks including Hallmark, Inspirational TV, Fox News Channel, and MSNBC. The spot will air several times over the course of the week on each of these stations.

Mike Altieri, Managing Partner of Modus Direct media agency who is overseeing the media campaign for MediPendant Plus says, "MediPendant Plus' timing is perfect for the growing senior demographic and their caregivers. The dramatic technological improvement over its predecessors positions MediPendant Plus to be the leader among home alert systems and resonate very well with television audiences.  

Jennifer Loria, VP of Corporate Development at Medical Alarm Concepts added, "We are very excited to be back on television. Based on the results of our first media campaign, now, combined with an improved product and even better commercial, we anticipate the result to be extremely positive. After all media has run, we will evaluate the results and promptly schedule our media campaign for the rest of the year."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MA
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SOURCE Medical Alarm Concepts Holding, Inc.
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