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Medical Alarm Concepts Investor Update -- News on Current Initiatives
Date:2/16/2012

m will be live within the next couple of months."
  • The results of media test for our newest commercial are very positive. We had a high volume of callers, some who ordered the service on the initial call, and a large number requesting additional information as well. "A medical alarm isn't typically an impulse purchase item," said Jennifer Loria, VP of Corporate Development at Medical Alarm Concepts. "So it is not unusual to see an increase in follow up calls and Internet traffic as much as 30 days after the initial airing. The good news is that based on our initial numbers, both Harrington MultiMedia and Medical Alarm Concepts feel comfortable with the results of the test, and plan to move forward." We will be airing the two minute commercial aggressively over the next few months. We are also working with Harrington on several other initiatives that will be announced shortly.
  • We strongly believe that these initiatives will significantly accelerate our growth. And we are also working on several international programs that we plan to announce shortly as well. I will continue to update you on our progress as often as possible."

    About Medical Alarm Concepts

    Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a s
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    SOURCE Medical Alarm Concepts Holding, Inc.
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