Navigation Links
Medical Affairs Role in New Product Planning Detailed in Best Practices, LLC Report
Date:5/26/2011

CHAPEL HILL, N.C., May 26, 2011 /PRNewswire/ -- Medical Affairs serves as the linchpin for key new product planning activities that set the stage for a successful market entry of a new product.

Activities such as ad boards, KOL identification & management, clinical trial strategy & planning, and publication strategy & planning, are central to the new product planning process. They also represent the activities where organizations turn to Medical Affairs to play a lead role.

To give Medical Affairs leaders insights into the timing and value of these activities, Best Practices, LLC conducted research that produced the report "New Product Planning: Role and Activities for Medical Affairs." In addition to benchmarks that illustrate when organizations conduct Medical Affairs activities in the development cycle, the report provides narratives from new product planning veterans on how organizations approach these critical activities.

This 50-slide report provides drill down for each of these activities in terms of their timing, intended outcomes, and value for the organization:

  • Advisory Boards
  • Branding of the Science
  • KOL Identification
  • KOL Management
  • Medical Meeting Planning
  • Non-Registration Trials Strategy and Planning
  • Publication Strategy & Planning  

To download a complimentary study excerpt, go to: http://www3.best-in-class.com/rr1079.htm.

Best Practices, LLC used both field surveys and interviews to complete this study. In all, 27 New Product Planning leaders at 25 pharma companies across the globe contributed data. In-depth interviews were conducted with leaders from 13 of the participating companies.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies.  For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. 


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Winner Medical Appoints New Independent Director
2. Devicor™ Medical Products, Inc. Agrees to Acquire Neoprobes Gamma Detection Devices
3. Spa & Resort/Medical Aesthetics Expo Platforms Unique Exhibitor Offerings
4. Data Presented at Two Global Medical Congresses Reinforce Benefit of Enbrel® (etanercept) for Patients with Chronic Inflammatory Conditions
5. Announcing the Online Debut of Big Buds (BigBudsMag.com), Your One Source for Growing Medical Marijuana
6. Phreesias Enhanced Integration Capabilities Provide Better Patient Management for Medical Practices
7. iPad Supports Medical Practitioners on the Move
8. Applied Medical Sues Covidien, Asserting Recently Issued Universal Seal Trocar Patent
9. Texas Instruments introduces first quad-channel 16-bit, 100 MSPS ADC for faster, smaller medical imaging equipment
10. Aethlon Medical to Present the Aethlon ADAPT™ System at C21 BioVentures™ Life Sciences Partnering Conference
11. Reportlinker Adds Advanced Digital Medical Equipment Products Market
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/8/2016)... Dec. 8, 2016 Australia Glaucoma Surgery ... GlobalData,s new report, "Australia Glaucoma Surgery Devices Market ... the Australia Glaucoma Surgery Devices market. The report ... (in units) and average prices (USD) within market ... also provides company shares and distribution shares data ...
(Date:12/8/2016)... KEY FINDINGS The global medical lifting sling ... for growth of the medical lifting sling market are ... high recovery cost of injuries and government initiatives to ... refers to an assistive device that helps caregiver transfer ... the lift and hold the patient. It is important ...
(Date:12/8/2016)... INDIANAPOLIS , Dec. 8, 2016  Eli Lilly ... detailed results of its phase 3 EXPEDITION3 trial at ... (CTAD) meeting. As previously disclosed, solanezumab did not meet ... study of solanezumab initiated in people with mild dementia ... pursue regulatory submissions for solanezumab for the treatment of ...
Breaking Medicine Technology:
(Date:12/8/2016)... ... December 08, 2016 , ... Mirixa Corporation ... adherence, and other pharmacist-delivered patient care services, has announced the promotions of Karen ... to vice president of sales. , Litsinger joined Mirixa in 2008 after ...
(Date:12/8/2016)... (PRWEB) , ... December 08, 2016 , ... David ... with global law firm Greenberg Traurig, LLP, will speak at DeviceTalks West, Dec. 12, ... of the DeviceTalks series, and attorneys from the firm’s global Life Sciences & Medical ...
(Date:12/8/2016)... ... December 08, 2016 , ... Launching ... innovative Unified Instance Manager architecture, meeting the needs of multichannel growth and ... the unattended auto-dialing system without agents, Presence Robodialer, provides greater operational capacity, ...
(Date:12/8/2016)... ... December 08, 2016 , ... STAT courier is pleased to announce that ... for Texas, they are expanding their presence in Dallas. One of the most exciting ... bring new jobs to the Dallas and Forth Worth market. STAT takes pride in ...
(Date:12/8/2016)... ... December 08, 2016 , ... Healthcare is ... Dr. Botelho advocates for the mass media launching of story movements to highlight ... to share their unfortunate experiences; such a movement can generate the network power ...
Breaking Medicine News(10 mins):