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Medela Goes Pink for a Day to Promote Breast Cancer Awareness

MCHENRY, Ill., Nov. 8, 2013 /PRNewswire/ -- Medela today announced it will make a $7,000 donation to Trading their traditional yellow hues for pink for just one day, Medela employees proudly donned their best pink on Friday, October 25, to promote breast cancer awareness. For each person dressed in pink, Medela committed to donating $10, with a final donation totaling $7,000. Participation and enthusiasm was high in the McHenry, Ill., headquarters, and field employees from across the country sent in their pink photos.

"We at Medela are proud to support breast cancer awareness in October and throughout the year. Going pink for a day was a unique way we could demonstrate our support for all of those touched by breast cancer," said Carolin Archibald, president, Medela, Inc.

In a recent interview, Marisa Weiss, M.D., of reminded Medela Moms of the benefits of breastfeeding with respect to breast cancer prevention: "There are plenty of small steps women can take to lower their risk of developing breast cancer. One great thing that women can do is breastfeed their babies. Breastfeeding is something any woman can (and should) try, regardless of age, culture, education or income. And there is no threshold for breastfeeding; any breastfeeding is beneficial, but the longer you do it, the lower your risk."

About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding and a Healthy People 2020 Consortium member, Medela is the only company to develop products based on research by the world's leading lactation experts. As a result, Medela's breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including more than 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double- and single-electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 15 subsidiaries in the United States, Switzerland, Australia, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, Poland, China and Spain. The company entered the United States more than 30 years ago; its U.S. headquarters are located in McHenry, Illinois.

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Rachel Mennell

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