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Medela Announces Virtual Human Milk Collection Campaign Award Recipients in Honor of 2010 Prematurity Awareness Month
Date:12/15/2010

MCHENRY, Ill., Dec. 15, 2010 /PRNewswire/ -- Medela announced today the award recipients from its November Virtual Human Milk (breastmilk) Collection Campaign in honor of the March of Dimes' National Prematurity Awareness Month. This year 4,750 participated in the campaign, voting for their preferred Neonatal Intensive Care Unit. In addition, the number of winning hospitals grew from only four last year to six in 2010.  Each of the following hospitals will receive $5,000 in neonatal human milk support products from Medela:

  • Tampa General Hospital, Tampa, FL.
  • Memorial Hospital at Gulfport, Gulfport, MS.
  • Altru Health System, Grand Forks, ND.
  • Dubois Regional Medical Center, Dubois, PA.
  • Children's Hospital of Wisconsin, Milwaukee, WI.
  • University of New Mexico Hospital, Albuquerque, NM.

"One of our goals is to continue to raise awareness of the importance of human milk which works like a medicine to help protect premature babies from many serious complications during and after their hospital stay," says Carolin Archibald, vice president, professional business at Medela, Inc.  "We are very excited that this year participation grew by 14 percent.  We are also thrilled to donate products to award recipients which will help provide more human milk to their vulnerable patients."

Research shows that the more human milk feedings, the better the health outcomes for the infant.  Feeding more human milk rather than formula in the NICU has shown to reduce the length of hospital stay, reduce the days of oxygen therapy needed, reduce the incidence of late onset sepsis, necrotizing enterocolitis (NEC), ear infections, serious respiratory tract infections and gastroenteritis.

How the Campaign Worked:

Throughout the month of November, 4,750 individuals visited www.MedelaPreemieAwareness.com to
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SOURCE Medela
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