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Med Ad News Magazine Announces Nominees for the 22nd Annual Manny Awards as Well as Advertising Person of the Year

NEWTOWN, Pa., March 25, 2011 /PRNewswire/ -- Today, Med Ad News announces the nominees for the 22nd Annual Manny Awards and the Advertising Person of the Year. The awards ceremony will be held on Thursday, April 28, 2011, at the Sheraton New York Hotel and Towers in New York, N.Y. The Manny Awards is an annual gala event celebrating creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to join Med Ad News in honoring winners in eight creative award categories, in addition to naming the year's Most Creative Agency, Most Admired Agency, and Agency of the Year.


The Manny Awards also continues its new tradition of honoring agencies for their exceptional forward thinking and philanthropic efforts. The Vision Award recognizes exceptional ideas and initiatives that have the power to transform the way that healthcare communications agencies do business. The Heart Award was created by the Med Ad News editorial staff to recognize agencies' social responsibility and commitment to philanthropic and social causes.

Med Ad News is pleased to announce Matt Giegerich, Chairman and CEO of Ogilvy CommonHealth Worldwide, as the Advertising Person of the Year. The honor recognizes Mr. Giegerich's leadership in identifying and realizing the potential and opportunities of merging CommonHealth with Ogilvy's global healthcare business. Known for his stature, importance, leadership, and dedication to healthcare, Mr. Giegerich was nominated for this honor by a broad cross section of industry professionals from WPP, from the client base, from his peers and colleagues, and even from the competition.

Voted by industry peers and the editors of Med Ad News, this year's Manny Award nominees include:

Advertising Agency of the Year Category I:

  • AbelsonTaylor
  • GSW Worldwide
  • ICC

Advertising Agency of the Year Category II:

  • AgencyRx LLC
  • Ignite Health, LLC
  • The CementBloc

Advertising Agency of the Year Category III:

  • Blue Diesel, LLC
  • Concentric Pharma Advertising, LLC
  • Echo Torre Lazur

Brand Team of the Year:

  • CDM New York: Xgeva
  • H4B Chelsea: Krystexxa
  • RCW Group: Pradaxa

Most Admired Agency:

  • AbelsonTaylor
  • Draftfcb Healthcare
  • GSW Worldwide

Most Creative Agency:

  • CDM New York
  • Draftfcb Healthcare
  • GSW Worldwide

Best Professional Advertising Campaign:

  • Draftfcb Healthcare: Remicade
  • GSW Worldwide: Dyax Kalbitor
  • Sentrix Health Communications: Water Tank

Best Consumer Advertising Campaign:

  • AbelsonTaylor: PediaSure
  • Digitas Health: Good to Share
  • Saatchi & Saatchi Wellness: Psoriasis Speaks

Best Medical Device Campaign:

  • Beacon Healthcare Communications: Supartz
  • HCB Health: Vaser
  • RosettaWishbone: BreathTek

Best Philanthropic Campaign:

  • CDM New York: Musicians on Call
  • ICC: Food Bank of New Jersey
  • The Navicor Group LLC: Navi-Q Fundraiser BBQ Lunch

Best Self-Promotion Campaign:

  • Blue Diesel, LLC
  • GSW Worldwide
  • HealthEd Group, Inc.

Best Disease-Awareness Campaign:

  • AbelsonTaylor: Dexilant
  • Cambridge BioMarketing: CAution Campaign
  • Draftfcb Healthcare: Merck - Hypoglycemia

Best Interactive Patient Campaign:

  • Digitas Health: I Pick My Nose
  • Euro RSCG Life 4D:
  • Ogilvy CommonHealth Worldwide:

Best Interactive Physician Campaign:

  • AgencyRx LLC: Iron Overload
  • Draftfcb Healthcare: Cephalon Oncology
  • GSW Worldwide: Lilly Diabetes

Heart Award:

  • CDM New York
  • Havas Worldwide Health
  • Siren Interactive

Vision Award:

  • CAHG
  • Euro RSCG Life 4D
  • Strikeforce Communications LLC

Med Ad News congratulates Advertising Person of the Year Matt Giegerich and all award nominees.

The 22nd Annual Manny Awards celebration on Thursday, April 28, 2011, at Sheraton New York Hotel and Towers in New York, N.Y., will begin with a cocktail hour at 6:30 p.m. and continue with a sit-down dinner at 7:30 p.m. The awards ceremony will commence at 8:30 p.m. Black tie is optional.

For reservations, contact:

Francine Stone at (215) 944-9827 or or visit

For sponsorship opportunities, contact:

Patricia Spinner at (973) 808-1250 or

Daniel Becker at (973) 808-1191 or

About the Manny Awards

For more than 20 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.

About Med Ad News

The pharmaceutical industry's publication of record for more than 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News 12 times per year. Med Ad News is a publication of UBM Canon.

About UBM Canon

As the largest B-to-B media company with an exclusive focus on the advanced manufacturing sector, UBM Canon blends the reach and power of events, print and digital publications, and data base products. Known for its global approach, UBM Canon is the leading producer of trade events, publications, and electronic media for the world's $3 trillion advanced, technology-based manufacturing industry.

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