Draftfcb Healthcare, also nominated for Best Self-Promotion Campaign and Best Nonbranded Campaign, walked away with three awards last night: Most Creative Agency, Best Interactive Patient Campaign for Plan B One-Step's Get a Real Plan for Teva, and Best Consumer Campaign for Spiriva "Elephant" for Boehringer Ingelheim and Pfizer.
Harrison and Star did not walk away empty handed, earning the Manny Award for Best Nonbranded Campaign for its work on behalf of "This is the Face of Advanced BCC."
The Manny Award for Best Medical Device Campaign went to LehmanMillet in recognition of its physician campaign for MarginProbe for Dune Medical Devices.
Med Ad News' Brand Team of the Year Award recognizes brand teams demonstrating exceptional passion, dedication, and teamwork and ability to meet challenges, effectively communicate with clients, and implement new concepts. This year, the Manny went to AbelsonTaylor's Incivek for the Vertex team. The Vertex and AbelsonTaylor teams had their work cut out for them launching Incivek. A laser focus on education and early adoption fueled success – Incivek set a new commercial record by achieving blockbuster status in less than nine months.
The evening concluded with the Best Video Submission of the Year winner, which was voted on via text messaging, Twitter and online by the Manny Award attendees. This inaugural award was presented to Brand Team of the Year nominee Roska Healthcare Advertising for Yervoy.
Many thanks to this year's event sponsors: Cocktail Reception sponsor Palio; Gold sponsors Concentric Pharma Advertising and Ogilvy CommonHealth Worldwide; and Post-Cocktail Reception sponsor The CementBloc.
|SOURCE UBM Canon; Med Ad News|
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