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Med Ad News Honors Healthcare Communication Agencies at 23rd Annual Manny Awards
Date:4/25/2012

tthews, Elizabeth Elfenbein, Steph Berman, Art Chavez, Barbara Patchefsky and Kim Johnson."

For Category I Agency of the Year winner ICC Lowe, riding its very strong performance from 2010, ICC Lowe used that momentum in 2011 to rebrand, restructure, and re-energize itself, becoming the healthcare arm for all of Lowe and Partners' health-related resources around the world.

Intouch Solutions won Category II Agency of the Year. This category honors agencies with yearly revenue between $25 million and $50 million. In 2011, Intouch Solutions proved that rethinking the traditional model can reap immense rewards.

Agency of the Year Category III honors agencies recording less than $25 million in annual revenue. Category III Agency of the Year winner echo Torre Lazur took home three Manny Awards, including Best Interactive Physician Campaign for AcipHex for Eisai and PriCara as well as Best Self-Promotion Campaign.

Dudnyk was awarded the Manny for Best Professional Campaign for the Cinryze campaign. This multichannel campaign was developed for ViroPharma Inc.'s European markets. Dudnyk handles both professional and DTP promotion in the United States and Europe for Cinryze.

CDM New York received the award for Most Admired Agency. Candidates for Most Admired Agency were voted on by their peers and Med Ad News staff based on the qualities they admire such as management strength, vision, creative track record, and strategic thinking.

CDM New York was also awarded Med Ad News' Heart Award. The Heart Award recognizes agencies' social responsibility and agency cultures that embody a high commitment to philanthropic and social causes. In November, CDM New York hosted Pharmapalooza 4, bringing together agency (and client) bands to battle it out at B.B. King's. The event was the most successful yet, raising more than $95,000 for The Children's Hospital at Montefiore.

The Manny for Best Philanthrop
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SOURCE UBM Canon; Med Ad News
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