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Med Ad News Honors Healthcare Communication Agencies at 23rd Annual Manny Awards
Date:4/25/2012

HAMILTON, N.J., April 25, 2012 /PRNewswire/ -- UBM Canon has announced the winners of the 23rd annual Med Ad News Manny Awards 2012. The black-tie gala event, held at Pier Sixty in New York, included the naming of ICC Lowe as Agency of the Year Category I. The award honors the most outstanding healthcare communication agency with annual revenue of more than $50 million. Sixteen additional awards were bestowed throughout the evening to agencies achieving excellence in a variety of categories.

(Logo:  http://photos.prnewswire.com/prnh/20101214/LA16070LOGO)

Starting off the evening, Susan Miller Viray, founding partner of The CementBloc, was named Med Ad News Industry Person of the Year based on the testimonials of current and former employees, agency peers, and industry clients who praised her leadership skills, vision, and decision-making abilities. Along with her husband, Rico Viray, she founded The CementWorks in July 2000 and began building the Indigenus global network of like-minded entrepreneurial agencies in 2005. The global launch of Spiriva in December 2001 and the success that followed helped springboard The CementBloc to become the second-largest independent full-service healthcare creative agency in the United States today.

"I was unaware that The Bloc even nominated me – evidently I was the last to know, based on the video you just saw," she says. "And now I suspect that they've secretly nominated me a few times before – Rico let it slip the other day that I'm no longer the Susan Lucci of Healthcare Advertising.

"Rico and I may have started The CementWorks alone, but we are thriving today because of the multi-discipline, multi-channel, and multi-local business that we have built with our partners: Jen Ma
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SOURCE UBM Canon; Med Ad News
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