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McCann Health and dacadoo ag Form Global Strategic Partnership To Expand Mobile Health & Fitness Tracking System
Date:7/17/2013

LONDON and ZURICH, July 17, 2013 /PRNewswire/ -- McCann Health, London, and dacadoo ag, Zurich, have formed a strategic partnership focused on expanding the global healthcare and lifestyle marketing potential of the Dacadoo Health Score Platform. The Dacadoo Health Score is a proprietary numerical scale that allows users to capture their health and fitness status and track it in real time through their smartphones and other digital devices.

Dacadoo, the 3-year-old company set up by Peter Ohnemus, whose earlier successful ventures included Sybase and Asset4, is a specialist in connected health, having developed its own mobile optimised health tracking and scoring platform from a lifestyle, wellness and chronic disease management perspective. 

The Dacadoo Health Score is based on several tens of millions of man-years of clinical data and incorporates many of the well-known and validated cardio/cerebrovascular risk studies and quality-of-life assessment tools.  Dacadoo is fully integrated with smartphones, can connect to external wireless devices (e.g. weight scales, pedometers etc.) and is also capable of importing workouts from other fitness tracking devices. 

Dacadoo's President and CEO, Peter Ohnemus said, "Changing behaviours represents the single biggest opportunity to improve health outcomes. By combining technology with known principles from the other industries as well as with group dynamics from social networks, we strongly believe that the Dacadoo Health Score Platform can facilitate behavioural change and motivate users to adopt a healthier lifestyle."

John Cahill, McCann Health's Global CEO, added, "It is anticipated that the mobile health industry will be worth $20-$40 billion by 2020 with savings in healthcare costs
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SOURCE McCann Health
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