Navigation Links
Maximizing the Potential of Internal and External Communications Groups
Date:5/13/2011

CHAPEL HILL, N.C., May 13, 2011 /PRNewswire/ -- An organization's internal and external communications groups serve critical - albeit very different - roles for a company. Internal communications groups relay critical benefit and corporate information to employees while external communications groups serve as the public face and voice of an organization.

Both groups have evolved in the face of new technologies and marketplace demands - creating change in the structure, resource levels and activities of internal and external communications groups in recent years. To help organizations keep pace with the demands facing internal and external communications groups, Best Practices, LLC has published a report that explores current trends in both groups with respect to their structural models, staffing needs and investment levels.

Internal and external communications leaders - as well as those who lead both groups - can use the study, "Communications Excellence: Optimizing Group Structure & Operations," to compare their current structure, resources and activities with leading companies. Participants in this benchmarking research included 32 communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments.

Field interviews and study analysis produced many observations and benchmark findings. Key study insights reflect opportunities across both internal and external communications functions. Across industries, internal and external communications groups interact on a frequent basis. Communications leaders believe that frequent interactions increase unity between the two groups to ensure they are maximizing staffing potential and sharing information.

This 101-page report provides separate chapters for internal and external communication groups on these key topics: 

  • Group Structures
  • Group Models and Structures
  • Group Resource Levels: Staffing and Investment Trends
  • Group Services: Trends in Service Levels and Priorities
  • Building Bridges: Working with Colleagues
  • Forging Accountability and Clear Roles Among External Partners
  • Demonstrating the Value of Communications

To download complimentary a study excerpt from the Communications Excellence report, go to: http://www3.best-in-class.com/rr1072.htm . For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/

ABOUT BEST PRACTICES, LLC

Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies.  For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. 


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Maximizing the Potential of Multi-Drug Portfolios Without Cannibalizing from a Legacy Brand
2. PAREXEL Expert Serves as Lead Author and Editor of Definitive Resource on Quality by Design (QbD), Aimed at Maximizing Product Quality and Speeding Treatments to Market
3. Maximizing the Potential of Multi-Drug Portfolios without Undermining a Legacy Brand
4. Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796
5. Cleveland Clinic Researchers Identify Mechanism Behind Platelet Function and Potentially Fatal Blood Clot Formation
6. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
7. Peregrine Researchers Report Data Showing Bavituximabs Potential to Shrink Human Prostate Tumors in Model of Relapsed Disease
8. TorreyPines Therapeutics Completes Phase I Multiple Dose Clinical Trial of NGX267, a Selective M1 Agonist for the Potential Treatment of Cognitive Impairment Associated with Schizophrenia
9. Intellect Neurosciences, Inc. and CHDI, Inc. Enter Into Compound Testing Agreement to Evaluate OXIGON(TM) as a Potential Treatment for Huntington Disease
10. Study Published in Endocrinology Reports Potential of Modigene Technology to Extend Duration of Protein Drugs
11. Potential Breakthrough Cancer Treatment Emerges from MIPS-Funded Clinical Trial Teaming CSA Medical Inc. and University of Maryland Researchers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... KNOXVILLE, Tenn. , June 24, 2016 /PRNewswire/ ... market providing less invasive and more durable cerebrospinal ... million in funding.  The Series-A funding is led ... the Lighthouse Fund, and other private investors.  Arkis, ... less-invasive neurosurgical instrumentation and the market release of ...
(Date:6/23/2016)... 2016 Research and Markets has ... by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), ... Parenteral) - Global Forecast to 2021" report to ... The global pharmaceutical excipients market is projected to reach ... 6.1% in the forecast period 2016 to 2021. ...
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on ... today announced that patient enrollment in its ongoing ... Duchenne) has exceeded 50% of its 24-patient target. ... in the third quarter of 2016, and to ...
Breaking Medicine Technology:
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her son ... lash out at his family verbally and physically. , “When something upset him, he couldn’t ... would use it. He would throw rocks at my other children and say he was ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced ... attorneys chosen by their peers for this recognition are considered among the top 2 ... received special honors as members of this year’s Legal Elite Hall of Fame: ...
(Date:6/24/2016)... ... , ... Comfort Keepers® of San Diego, CA is excited to announce they ... to drive cancer patients to and from their cancer treatments. Comfort Keepers provides ... life and ongoing independence. Getting to and from medical treatments is one of ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. ... magazine’s Code Talker Award, an essay contest in which patients and their families pay ... be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty ... Barry M. Weintraub as a prominent plastic surgeon and the network’s newest partner. ... and the most handsome men, look naturally attractive. Plastic surgery should be invisible.” ...
Breaking Medicine News(10 mins):