Navigation Links
Maximizing the Potential of Internal and External Communications Groups

CHAPEL HILL, N.C., May 13, 2011 /PRNewswire/ -- An organization's internal and external communications groups serve critical - albeit very different - roles for a company. Internal communications groups relay critical benefit and corporate information to employees while external communications groups serve as the public face and voice of an organization.

Both groups have evolved in the face of new technologies and marketplace demands - creating change in the structure, resource levels and activities of internal and external communications groups in recent years. To help organizations keep pace with the demands facing internal and external communications groups, Best Practices, LLC has published a report that explores current trends in both groups with respect to their structural models, staffing needs and investment levels.

Internal and external communications leaders - as well as those who lead both groups - can use the study, "Communications Excellence: Optimizing Group Structure & Operations," to compare their current structure, resources and activities with leading companies. Participants in this benchmarking research included 32 communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments.

Field interviews and study analysis produced many observations and benchmark findings. Key study insights reflect opportunities across both internal and external communications functions. Across industries, internal and external communications groups interact on a frequent basis. Communications leaders believe that frequent interactions increase unity between the two groups to ensure they are maximizing staffing potential and sharing information.

This 101-page report provides separate chapters for internal and external communication groups on these key topics: 

  • Group Structures
  • Group Models and Structures
  • Group Resource Levels: Staffing and Investment Trends
  • Group Services: Trends in Service Levels and Priorities
  • Building Bridges: Working with Colleagues
  • Forging Accountability and Clear Roles Among External Partners
  • Demonstrating the Value of Communications

To download complimentary a study excerpt from the Communications Excellence report, go to: . For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies.  For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. 

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Maximizing the Potential of Multi-Drug Portfolios Without Cannibalizing from a Legacy Brand
2. PAREXEL Expert Serves as Lead Author and Editor of Definitive Resource on Quality by Design (QbD), Aimed at Maximizing Product Quality and Speeding Treatments to Market
3. Maximizing the Potential of Multi-Drug Portfolios without Undermining a Legacy Brand
4. Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796
5. Cleveland Clinic Researchers Identify Mechanism Behind Platelet Function and Potentially Fatal Blood Clot Formation
6. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
7. Peregrine Researchers Report Data Showing Bavituximabs Potential to Shrink Human Prostate Tumors in Model of Relapsed Disease
8. TorreyPines Therapeutics Completes Phase I Multiple Dose Clinical Trial of NGX267, a Selective M1 Agonist for the Potential Treatment of Cognitive Impairment Associated with Schizophrenia
9. Intellect Neurosciences, Inc. and CHDI, Inc. Enter Into Compound Testing Agreement to Evaluate OXIGON(TM) as a Potential Treatment for Huntington Disease
10. Study Published in Endocrinology Reports Potential of Modigene Technology to Extend Duration of Protein Drugs
11. Potential Breakthrough Cancer Treatment Emerges from MIPS-Funded Clinical Trial Teaming CSA Medical Inc. and University of Maryland Researchers
Post Your Comments:
(Date:11/24/2015)... -- Sectra (STO: SECT B) announces that ... multi-year agreement to deploy Breast Imaging PACS in ... the Breast Center a future-proof platform capable of expanding with ... announces that Breast Center of Acadiana has entered ... PACS in its two freestanding imaging centers. This investment will ...
(Date:11/24/2015)... , November 24, 2015 ... --> adds Latest Guidebook for Chinese ... 217 pages published in November 2015 to the ... business intelligence library at . ... the fastest growing global economies with a fifth ...
(Date:11/24/2015)... F1000Workspace - a research collaboration, ... was launched just six months ago. --> F1000Workspace ... for scientists - since it was launched just six months ... on to F1000Workspace - a research collaboration, reference ... launched just six months ago. --> ...
Breaking Medicine Technology:
(Date:11/25/2015)... , ... November 25, 2015 , ... Many people know ... fuzzy-headedness, weight gain, cold hands, and dry skin. But many people who find their ... and exercise regimen instead of their thyroid, especially if they don’t have any of ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... offering lower prices in an early celebration of the early holiday shopping season. ... of $29.95 each (normally $33.95 ea). Black Friday promotional pricing is in addition ...
(Date:11/24/2015)... ... November 24, 2015 , ... New patients who wish to seek treatment ... dental implants at her Mississauga, ON practice. Dr. Williams has been providing dental ... dental implants. , Missing teeth can lead to a variety of complications if ...
(Date:11/24/2015)... ... 2015 , ... In an article published November 12th by Obesity ... are or are not eligible for bariatric surgery. The article explains that candidates for ... than 100 pounds overweight, or have a BMI of 35 and over with at ...
(Date:11/24/2015)... ... November 24, 2015 , ... Preparing for the LDT Regulation:, CLIA Won’t ... , FDA has long asserted that design and manufacture of Laboratory ... tests and do not meet the device regulations. , Come up short in an ...
Breaking Medicine News(10 mins):