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Maxilip Lip Plumper Named CEW Beauty Insider's Choice Awards 2013 Finalist

MIAMI LAKES, Fla., April 10, 2013 /PRNewswire-iReach/ -- On Friday, April 5, the professional organization Cosmetic Executive Women (CEW) announced the Maxilip Lip Plumper as a finalist for the 2013 Beauty Insider's Choice Award in the lip treatment category.  Maxilip, a brand of Vivant Pharmaceuticals, LLC, is competing against industry heavies Vaseline, Nivea, Aquaphor, Fresh, Inc. and Burt's Bees.


"This prestigious nomination is a great honor and speaks to the quality of our product," says CEO Kelly Fulton-Kendrick . "That Maxilip was voted in by CEW members is amazing when you consider the breadth of beauty and cosmetic products that were entered into the competition and the long-standing market-domination that the other nominees in our category enjoy."

The Maxilip Lip Plumper was sampled and given away to CEW members at the Beauty Insider's Choice Awards Product Demo, held at the Metropolitan Pavilion in New York on March 6. More than 2,300 insiders from the world of beauty attended the event that highlighted the industry's best and brightest innovations from the past year.

The 194 total finalists from the more than 650 product entries were chosen by votes cast online by CEW members. The next step is a final evaluation by the CEW Board of Governors, which will occur during the next few weeks. All winners will be announced at a special luncheon to be held at the Waldorf-Astoria Hotel in Manhattan on May 17.

Vivant Pharmaceuticals, LLC is a family-owned company comprised of the Vivant Skin Care and Maxilip brands, with more than 40 years' experience in the research, formulation and development of high-quality, corrective and preventative skin care products. Located at 5753 NW 158 Street in Miami Lakes, FL, the company began selling its line to the direct-to-retail market in August 2011 after having been an exclusively wholesale business since 1990. Prior to this shift, their products were successfully sold through doctors' offices and medical spas.

The Vivant research and development team, led by author, noted speaker and Lead Formulating Consultant Dr. James E. Fulton , MD, Ph.D., the co-developer of Retin A®, has created a powerful and cost-effective line of skin care products. Vivant also supports their skin care professional distributors with ongoing education, seminars, suggested protocols and product manuals. In addition to growing the wholesale end of its business model, Vivant is now actively pursuing additional retail and international opportunities.

For more information and to shop online, visit, like them on, follow them on and and view their videos at Call them toll-free at 855.4.VIVANT (855.484.8268).

Media Contact:

Michael Mut, Vivant Skin Care, 7864262277,

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SOURCE Vivant Skin Care
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