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Masimo Deploys Kinaxis RapidResponse for Global Demand and Supply Balancing
Date:6/19/2012

mmended actions are dynamically reprioritized as changes in demand, supply, and product occur.

The RapidResponse implementation was completed in April and has offered immediate value to its growing user base. The return on investment (ROI) for this deployment is expected to come in short-order in the form of:

  • reduced inventory levels, and improved inventory turns;
  • superior on-time delivery;
  • condensed planning cycle times; and
  • accurate projections and consistent achievement of quarter-end revenue targets.

"We turned to RapidResponse because its supply-management capabilities allow us to better manage our expanding enterprise," said Tony Allan, Masimo's Chief Operating Officer.  "The breadth of capabilities and the flexibility of the solution are critical as we navigate the growth of our company and the development of our portfolio of clinically-proven products."

"We are proud that RapidResponse is the chosen planning and response management system for Masimo," said Kirk Munroe, Vice President of Product for Kinaxis.  "We believe in RapidResponse as the technology enabler for driving effective demand and supply balancing decisions that ultimately propel corporate performance, risk management and customer satisfaction improvements for the company."

About Kinaxis
Kinaxis delivers a cloud-based solution at the heart of planning and response management for value chain operations. Large manufacturing companies with complex supply chain networks and volatile business environments rely on RapidResponse for collaborative planning, continuous performance monitoring, and coordinated response to plan variances across multiple areas of the business. With RapidResponse, enterprises are able to attain a control tower solution that encompasses a full spectrum of supply chain related business
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SOURCE Kinaxis
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