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Masimo Deploys Kinaxis RapidResponse for Global Demand and Supply Balancing
Date:6/19/2012

OTTAWA, Ontario, June 19, 2012 /PRNewswire/ -- Kinaxis®, provider of RapidResponse®, a cloud-based solution at the heart of planning and response management for value chain operations, today announced that Masimo Corporation, a leading medical device provider, has deployed Kinaxis RapidResponse as its core planning and analytics engine.

(Logo: http://photos.prnewswire.com/prnh/20120208/CG49456LOGO-b)

Masimo develops and manufactures noninvasive patient monitoring technologies.  As one of the fastest growing players in the medical device space, the company faced challenges with managing and scaling current systems and processes to support its growing supply chain operations.  To sustain its commitment to improving patient outcomes and reducing cost of care, Masimo needs to operate at peak performance, leveraging robust data analysis and dynamic assessment of "what-if" scenarios.  This required an investment in technology to support its burgeoning business and escalating operational needs.

RapidResponse facilitates multiple supply chain planning functions for Masimo; including bill of material (BOM) creation and maintenance, materials resource planning (MRP), forecast maintenance, purchase order and work-order management, as well as customer order prioritization. In particular, the product's 'prioritized actions' resources enables schedulers, planners, and buyers to focus their efforts on the highest priority issues at hand. Reco
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