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MarketsandMarkets: Global Probiotics Market Worth US$32.6 Billion by 2014
Date:1/13/2010

in the same period driven by the large scale acceptance of - the probiotic yogurts in spoonable single serve packs, probiotic cultured drinks in single shot packaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as probiotic chocolates, probiotic ice creams and probiotic baked products are expected to enjoy a much larger market share due to the belief that consumers are ready to pay an extra amount for fortified products if confident of 'extra' benefits. However, probiotic cheese, probiotic butter etc are fated to the status of ultra-niche products due to their conventional image as unhealthy dietary products.

Europe forms the largest market for probiotics with an estimated $13.5 billion by 2014. Its 12.2% CAGR from 2009 to 2014 is driven by consumer demand for health-enhancing probiotic products, such as probiotic yogurts, other probiotic dairy products and probiotic dietary supplements. Asia is the second largest segment, growing at with an estimated CAGR of 11.2% to reach $9.0 billion by 2014.

Scope of the report

    The report discusses the segmentation of the of the probiotics market as
follows.

    Products:       Functional foods and beverages - dairy products, non
                    Dairy beverages, breakfast cereal, baked goods, fermented
                    meat products, dry-food probiotics; animal feed
                    probiotics; dietary supplements - food supplements,
                    nutritional supplements and specialty nutrient.

    Applications:   Human application - regular consumption, probiotic
                    therapy, prevention of diseases and probiotic application
                    for animals.

    Ingredients:    Bacteria in probiotic foods - lactobacilli,
                    bifidoba
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SOURCE  MarketsandMarkets
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