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MarketsandMarkets: Global Probiotics Market Worth US$32.6 Billion by 2014
Date:1/13/2010

ic products help in balancing the intestinal microbiota resulting in enhanced over all health, well being and boosts immune system.

The probiotics market has been one of the prime beneficiaries of the recent fad over functional foods. Rising levels of health consciousness and the ageing baby boomer population are a few of the drivers helping in the growth of the market. The other major market factor driving the overall probiotics market in the present and expected to continue to do so in the future is the influence exerted by the women buyer segment. It is generally observed throughout the globe that traditionally women are responsible for the buying decisions of the foods and beverages (F&B) category in families. Since they tend to be more aware about the new products and their health benefits, they try and incorporate more beneficial foods in the families' diet. Hence it is no surprise that women have more knowledge about probiotic F&B and consequently not only drive their consumption, but also act as the opinion makers. This gathers more importance considering the fact that the probiotic F&B segment is expected to command over 75% of the overall probiotics market in 2009.

Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs, accounting for almost 70% in the year 2009 and reaching a market size of almost $24 billion by the end of 2014. The biggest markets for these products are Europe and Asia; the U.S. market has slowly but surely opened up to these products in the recent past and is expected to grow at a CAGR of 17% from 2009 to 2014, the biggest contributor being probiotic cultured drinks followed by probiotic yogurts. Though the market base of probiotic products is comparatively lesser in the U.S., the market is expected to grow at an astounding rate of almost 14%
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