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MarketsandMarkets: Global Fetal and Neonatal Care Equipment Market Forecast (2011-2016)
Date:9/6/2011

ory equipment, monitoring equipment, and IV Equipment. Respiratory equipment dominates this market segment with a share of almost 45%; followed by monitoring equipment and delivery systems.

As the matured neonatal care equipment market in developed nations is driven only by the replacement of older devices and sales of accessories, several big players have started developing ways to differentiate their products by adding value to them by improved services and offering their customers a complete package of products and services. Numerous players are looking forward to improve their customer relationships by strengthening of their direct sales distribution channels. The winning imperatives for this market include development of robust distribution channel, shifting focus on emerging markets, and focus on structural specifications of products.

Big market players such as Philips Respironics, GE Healthcare, and Smiths Medical have a strong and wide distribution network; which they are further strengthening by deploying a direct sales force and increasing technical support staff. Companies are also collaborating with GPOs (group purchasing organizations) or healthcare provider networks of hospitals, clinics, and physicians to directly sell preterm infant care respiratory equipment and disposables at discounts.

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