The global endoscopy market witnesses high competitive intensity as there are many big as well small firms with similar product offerings. The market is dominated by Olympus Corporation with 70% market share, in 2011. Hoya Corporation (Pentax Medical System), Fujifilm Holding Corporation, Karl Storz, Boston Scientific, Stryker, Richard Wolf, Smith and Nephew Inc., Johnson and Johnson-Ethicon Endo Surgery (EES), Given Imaging Ltd., ConMed etc. are some of the prominent players in the global endoscopy market.
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