Navigation Links
Marketing Services Groups Face Constant Pressure to Evaluate and Evolve their Organization

CHAPEL HILL, N.C., June 7, 2013 /PRNewswire/ -- Marketing organizations are a key driver of organizational success.

But in the constantly evolving marketplace they operate in, marketing management leaders need to continually evaluate their scope of services, resources, organizational structure, and use of off-shore labor to ensure they reflect current needs and produce desired results.

A benchmarking study by research and consulting leader Best Practices, LLC found that 50 percent of companies participating in the study use a Marketing Shared Services (MSS) or similar structure to provide marketing services across their organization. And 80 percent of the "high performing" companies in the study use a MSS or a similar model. High-performing companies were identified by the time and cost of deliverables, weighted by the number of services provided, and a chapter of the study is devoted to the MSS model.  

"Marketing Services Excellence: Driving Costs Down & Effectiveness Up" is a 64-page study that probes how companies are effectively structuring and operating the Marketing Services function in an environment that is characterized today by increasing globalization and shrinking resources. The results will help marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including creative services, support services and market research & analytics services. The study objective was to develop comparative industry metrics for deliverables cost, lead time & quality, as well as for structure type, drivers of program effectiveness and the number and type of services provided at leading companies.

This report provides:

  • Comparative average industry metrics for cost and lead time required for 10 standardized Marketing Services deliverables including brochures, technical/white papers, web pages, print ads, direct mail, email, banners, data sheets, site refresh and web page translations
  • Successful cost-cutting practices that pay off for research participants
  • Key management practices that help promote global consistency across multiple services locations
  • Comparison of varying Marketing Services models including Marketing Shared Services, Center of Excellence and In-House Agencies
  • Organizational structure diagrams
  • Effective performance measures
  • Trends for outsourcing, off-shoring and funding of Marketing Services

The study is based on survey responses from 24 Marketing Services leaders from 23 companies from nine business sectors. Interviews were conducted with selected participants. To learn more about this report, download a complimentary report excerpt at For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Sequenom Announces License And Marketing Agreements With Laboratoire Cerba In France
2. Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications
3. Consumer Alert: Fraudulent Telemarketing Calls For Medical Alert Systems Target Senior Citizens
4. Positron And Biologics Modular Enter Into Co-Marketing Agreement
5. J.D. Power and Associates Reports: Evidence that Relationship Marketing Still Matters in Oncology Pharmaceutical Sales
6. Digital Marketing Groups Growing, Evolving to Respond to Tumultuous Marketing Landscape
7. ACTEON North America Partners with Marketing and PR Firm Verasoni Worldwide
8. European Medicines Agency accepts marketing authorization application for Boehringer Ingelheim and Eli Lilly and Companys empagliflozin*, an investigational type 2 diabetes treatment
9. Though Over One-Third of Rheumatologists Have Prescribed Xeljanz for Their Rheumatoid Arthritis Patients, Physicians are Still Concerned With the Drugs Limited Post-Marketing Experience and Risks of Infection and Malignancy
10. Best Healthcare Websites of 2013 to be Named by Web Marketing Association in 17th Annual WebAward Competition
11. Takeda Submits Marketing Authorisation Application for Vedolizumab in Moderately to Severely Active Ulcerative Colitis and Crohns Disease in the European Union
Post Your Comments:
(Date:11/24/2015)... The uptake of recently approved and pipeline premium products for Type 1 ... 2021, says GBI Research . --> ... Diabetes Mellitus (T1DM), will be a key driver of market growth to ... The uptake of recently approved and pipeline premium products for Type ... to 2021, says GBI Research . ...
(Date:11/24/2015)... Nov. 24, 2015  Enova Illumination is pleased to ... Helsinki, Finland to combine their world ... the cutting edge of medical visualization: Enova is the ... the United States and Novocam is the ... provide the world,s most powerful battery-operated LED headlight with ...
(Date:11/24/2015)... , Nov. 24, 2015  BioPlast Manufacturing, ... the medical research, clinical diagnostic and biotech environments, ... leading manufacturer of quality petri dishes. This acquisition ... clients a platform of products that are designed ... with the highest quality.  ...
Breaking Medicine Technology:
(Date:11/24/2015)... ... November 24, 2015 , ... ... their patients the many benefits of the revolutionary BIOLASE WaterLase iPlus 2.0™ system. ... scraping tools traditionally used by a dentist in Gettysburg, PA . From ...
(Date:11/24/2015)... , ... November 24, 2015 , ... Young patients with ... from Dr. Angela Wolfman and Dr. Kedar S. Lele, who are pediatric dentists ... cavities and fillings, the WaterLase iPlus 2.0™ system causes minimal discomfort and bleeding to ...
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... In an ... different restrictions and variables that determine which patients are or are not eligible for ... that have a BMI over 40, are more than 100 pounds overweight, or have ...
(Date:11/24/2015)... ... November 24, 2015 , ... The hospitals and ... several aspects of orthopedic care. They have received recognition for excellence from various ... care. , Becker's Hospital Review selected hospitals for inclusion based on national ...
(Date:11/24/2015)... ... November 24, 2015 , ... ... organization will waive paid entry and parking fees at several of their most ... Mountain in Great Barrington in support of REI’s Black Friday #OptOutside Campaign. The ...
Breaking Medicine News(10 mins):