Navigation Links
Marketing Services Groups Face Constant Pressure to Evaluate and Evolve their Organization
Date:6/7/2013

CHAPEL HILL, N.C., June 7, 2013 /PRNewswire/ -- Marketing organizations are a key driver of organizational success.

But in the constantly evolving marketplace they operate in, marketing management leaders need to continually evaluate their scope of services, resources, organizational structure, and use of off-shore labor to ensure they reflect current needs and produce desired results.

A benchmarking study by research and consulting leader Best Practices, LLC found that 50 percent of companies participating in the study use a Marketing Shared Services (MSS) or similar structure to provide marketing services across their organization. And 80 percent of the "high performing" companies in the study use a MSS or a similar model. High-performing companies were identified by the time and cost of deliverables, weighted by the number of services provided, and a chapter of the study is devoted to the MSS model.  

"Marketing Services Excellence: Driving Costs Down & Effectiveness Up" is a 64-page study that probes how companies are effectively structuring and operating the Marketing Services function in an environment that is characterized today by increasing globalization and shrinking resources. The results will help marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including creative services, support services and market research & analytics services. The study objective was to develop comparative industry metrics for deliverables cost, lead time & quality, as well as for structure type, drivers of program effectiveness and the number and type of services provided at leading companies.

This report provides:

  • Comparative average industry metrics for cost and lead time required for 10 standardized Marketing Services deliverables including brochures, technical/white papers, web pages, print ads, direct mail, email, banners, data sheets, site refresh and web page translations
  • Successful cost-cutting practices that pay off for research participants
  • Key management practices that help promote global consistency across multiple services locations
  • Comparison of varying Marketing Services models including Marketing Shared Services, Center of Excellence and In-House Agencies
  • Organizational structure diagrams
  • Effective performance measures
  • Trends for outsourcing, off-shoring and funding of Marketing Services

The study is based on survey responses from 24 Marketing Services leaders from 23 companies from nine business sectors. Interviews were conducted with selected participants. To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/re1975.htm. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Sequenom Announces License And Marketing Agreements With Laboratoire Cerba In France
2. Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications
3. Consumer Alert: Fraudulent Telemarketing Calls For Medical Alert Systems Target Senior Citizens
4. Positron And Biologics Modular Enter Into Co-Marketing Agreement
5. J.D. Power and Associates Reports: Evidence that Relationship Marketing Still Matters in Oncology Pharmaceutical Sales
6. Digital Marketing Groups Growing, Evolving to Respond to Tumultuous Marketing Landscape
7. ACTEON North America Partners with Marketing and PR Firm Verasoni Worldwide
8. European Medicines Agency accepts marketing authorization application for Boehringer Ingelheim and Eli Lilly and Companys empagliflozin*, an investigational type 2 diabetes treatment
9. Though Over One-Third of Rheumatologists Have Prescribed Xeljanz for Their Rheumatoid Arthritis Patients, Physicians are Still Concerned With the Drugs Limited Post-Marketing Experience and Risks of Infection and Malignancy
10. Best Healthcare Websites of 2013 to be Named by Web Marketing Association in 17th Annual WebAward Competition
11. Takeda Submits Marketing Authorisation Application for Vedolizumab in Moderately to Severely Active Ulcerative Colitis and Crohns Disease in the European Union
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/11/2017)...  Eli Lilly and Company (NYSE: LLY ) ... of galcanezumab, an investigational treatment for the prevention of ... key secondary endpoints for galcanezumab compared to placebo at ... EVOLVE-2 and REGAIN) will be presented today at the ... Boston . "The detailed ...
(Date:6/8/2017)... Fla. , June 8, 2017  Less than ... that hit more than 200,000 companies, including hospital networks, ... being heralded as one of the largest online extortion ... in the healthcare market, it is imperative that providers ... protect their data from this — and many other ...
(Date:6/7/2017)... Inc., (Nasdaq: NVAX ) today announced that data ... RSV F protein recombinant nanoparticle vaccine candidate (RSV F Vaccine) ... the journal Vaccine (the data contained ... The Company previously announced top line results from ... F Vaccine with the goal of protecting infants from RSV ...
Breaking Medicine Technology:
(Date:6/28/2017)... ... June 28, 2017 , ... Anyone with a remote control has seen the never-ending twists on ... the flipper will get rich in no time. But what about the buyers of ... for the buyer of a flipped house. An email recently sent to Gary Case ...
(Date:6/28/2017)... , ... June 28, 2017 , ... David B. Sosin, a founding partner ... took over the post of 2nd Vice President for the Illinois State Bar Association ... as the ISBA’s 3rd Vice President in 2016 following a state-wide election and served in ...
(Date:6/28/2017)... ... June 28, 2017 , ... American Farmer proudly announces ... of the award winning television series, scheduled to broadcast fourth quarter 2017. American Farmer ... as a regional supplier of garden pea seed. As demand grew, the small company ...
(Date:6/28/2017)... (PRWEB) , ... June 28, 2017 , ... ... ZEON) is pleased to announce that a two year study conducted by the ... Bromley Creek zeolite was successful in remediating potash brine-impacted groundwater. As a part ...
(Date:6/28/2017)... ... June 28, 2017 , ... Doner Financial, a Cincinnati ... to insurance assistance and financial planning services, is announcing the commencement of a ... the region facing financial crisis. , Matthew 25: Ministries (M25M) is an international ...
Breaking Medicine News(10 mins):