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Marketing Services Groups Face Constant Pressure to Evaluate and Evolve their Organization
Date:6/7/2013

CHAPEL HILL, N.C., June 7, 2013 /PRNewswire/ -- Marketing organizations are a key driver of organizational success.

But in the constantly evolving marketplace they operate in, marketing management leaders need to continually evaluate their scope of services, resources, organizational structure, and use of off-shore labor to ensure they reflect current needs and produce desired results.

A benchmarking study by research and consulting leader Best Practices, LLC found that 50 percent of companies participating in the study use a Marketing Shared Services (MSS) or similar structure to provide marketing services across their organization. And 80 percent of the "high performing" companies in the study use a MSS or a similar model. High-performing companies were identified by the time and cost of deliverables, weighted by the number of services provided, and a chapter of the study is devoted to the MSS model.  

"Marketing Services Excellence: Driving Costs Down & Effectiveness Up" is a 64-page study that probes how companies are effectively structuring and operating the Marketing Services function in an environment that is characterized today by increasing globalization and shrinking resources. The results will help marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including creative services, support services and market research & analytics services. The study objective was to develop comparative industry metrics for deliverables cost, lead time & quali
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SOURCE Best Practices, LLC
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