Navigation Links
Marketers Unite with Focus on Increasing Digital Marketing Influence to Executives
Date:1/27/2013

CHAPEL HILL, N.C., Jan. 27, 2013 /PRNewswire/ -- Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills and employ a broad range of new tools and techniques to engage customers.

Nearly 80% of digital marketers across industries expect their budget to grow for 2013 and in 2014, and more than half of digital marketers expect that growth to be more than 10%, according to recent benchmarking research, Mastering Digital Marketing Structure & Strategy, by Best Practices LLC.

However, when growing budgets and resources are managed poorly, digital marketing can damage customer goodwill and create unnecessary expense. Thus, half of elite performing Digital Marketing teams employ a Digital Marketing Center of Excellence with some activities executed at the brand or business unit level in both U.S. and global markets. This hybrid structure helps companies strike a balance between greater customer focus and cost control.

To further our support of executives in this subject, Best Practices, LLC has also launched the Digital Marketing Consortium. The year-long knowledge-sharing roundtable will build on our previous research and bring together like-minded executives to focus on best practices that help marketers make the best case to their organizations. The service offering will begin on February 1, 2013 and will be powered by members of the consortium.

The Digital Marketing Consortium will center on addressing three key questions:

  • How do you strengthen buy-in for Digital Marketing throughout the organization?
  • How do you align Digital Marketing strategy to Company Objectives?
  • What are the attributes of successful Digital Marketing Professionals?

Best Practices, LLC will conduct primary research drawing from the sources such as the 44 commercial executives and managers at 40 leading global companies that participated in our pilot study to address these questions.

Please contact Melvin Hines at mhines@best-in-class.com, or 919 767-9175, for more details or sign up for the consortium here.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Zacks Industry Outlook Highlights: Eli Lilly, Forest Labs, ViroPharma, Novartis and United Therapeutics
2. Student of Liver And Vascular Surgery of West China Hospital of Sichuan University Addresses The 18th ILTS Annual Meeting in the United States
3. Eleven Integrated Health Systems Form Largest Private-Sector Diabetes Registry in United States
4. United Spinal To "Roll on Capitol Hill:" Voices Aim to Impact Federal Health Care Policy
5. United States ENT Devices Market Outlook to 2018 - Diagnostic Devices, Hearing Aid Devices, Hearing Implants and Others
6. Zimmer Introduces First Porous Metal Interbody Implant for Lumbar Spine in the United States
7. United Kingdom ENT Devices Market Outlook to 2018 - Diagnostic Devices, Hearing Aid Devices, Hearing Implants and Others
8. United States Surgical Equipment Market Outlook to 2018- Electrosurgical Devices, Hand Instruments and Surgical Sutures
9. United States Market for Psoriatic Arthritis Pharmacotherapy
10. 2012 United States Medical Devices Outlook
11. Celladon Corporation Receives Patent from United States Patent and Trademark Office
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/9/2017)... May 9, 2017  Oramed Pharmaceuticals Inc. (NASDAQ: ... clinical-stage pharmaceutical company focused on the development of ... Canadian Intellectual Property Office has granted Oramed a ... of Exenatide". The patent covers Oramed,s invention of ... GLP-1 is an incretin hormone that stimulates the ...
(Date:5/6/2017)... , May 5, 2017   Provista , a proven ... than 200,000 customers, today announced Jim Cunniff as ... of executive and business experience to Provista, including most recently ... in California . He assumed his new ... is a great fit for Provista," says Jody Hatcher ...
(Date:5/4/2017)...  A recent study published in the American ... as a means of disinfection anesthesia workstations ... on anesthesia workstations. In the study, UVC disinfection ... equipment surfaces contaminated with three (3) organisms commonly ... further validates the body of literature supporting Tru-D," ...
Breaking Medicine Technology:
(Date:5/26/2017)... ... May 26, 2017 , ... ... a new educational seminar to focus on current legislative activity and the latest ... begin at 1 p.m. Sunday, Sept. 10, and will continue through Monday, Sept. ...
(Date:5/26/2017)... ... May 26, 2017 , ... A new analysis of community ... healthiest seniors are located in the Midwest. With the average cost of healthcare rising ... are concerned with both the quality and affordability of where they live. An annual ...
(Date:5/26/2017)... BOSTON, MA (PRWEB) , ... May 26, 2017 , ... ... Care Act (AHCA), which narrowly passed the U.S. House on May 4, would result ... would be expected under continued implementation of the 2010 Patient Protection and Affordable Care ...
(Date:5/26/2017)... ... 2017 , ... Silver Birch of Hammond, a new assisted lifestyle community, has ... acres of land at 5620 Sohl Avenue in Hammond, serves older adults who need ... studio and one-bedroom apartments. Each of the private apartments at Silver Birch features a ...
(Date:5/26/2017)... ... May 26, 2017 , ... “When the Stars Lead Home”: a poignant story ... published author Laura Weigel Douglas, an avid reader who lives in the Pacific Northwest ... feels like Green Hills Adventure Camp. She couldn’t be more grateful. , Twelve-year old ...
Breaking Medicine News(10 mins):