Navigation Links
Market Education Tactics and Strategies to Support Successful Oncology Product Launches
Date:10/21/2011

CHAPEL HILL, N.C., Oct. 21, 2011 /PRNewswire/ -- As the pharmaceutical industry continues to win new approvals and indications for cancer therapies, the global oncology market is on track to reach $75 billion by 2013. Faced with an increasingly challenging marketplace, pharmaceutical and biotech companies have come to recognize the value of market education in winning support among key oncology stakeholders.

Like other therapeutic areas, oncology faces a payer-driven environment that pushes organizations to build compelling value equations for their products that will meet the needs of the payer sector. To meet this need, oncology leaders initiate nearly all payer, Medicare, Medicaid and government education activities earlier than other therapeutic areas, according to a new report from Best Practices, LLC. The study found that oncology leaders started seven of 10 payer education and engagement activities by Phase II whereas other therapeutic areas only commenced two of the 10 activities at that phase of clinical development.  

The report, Educating the Market to Support Successful Product Launches in Oncology, also presents education strategies and tactics for other key stakeholder groups such as KOLs, physicians, and patients. The 103-page written report contains more than 40 narratives from oncology launch leaders and more than 450 benchmark metrics on the most effective physician, payer and patient education practices conducted from clinical development through launch.

The research - which includes Oncology and total benchmark class segments - attracted 34 executives and managers from 26 leading pharmaceutical, biotech and medical device companies, including 12 of the Top 20 pharmaceutical companies. Additionally, the research reflects on nine deep-dive interviews with selected participants.

Key Topics of this report include:

    <
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. Flow Cytometry: Products, Technologies and Global Markets
2. IRIDEX Launches New MicroPulse™ Module Targeting the Broad Ophthalmology Laser Photocoagulation Market
3. Cancer Diagnostic Testing World Markets
4. Aesthetic Lasers and Energy Devices - Global Market Briefing to 2017
5. Patient Self-Monitoring: Devices, Markets, Players and Prospects
6. Saudi Arabia Medical Equipment Market Analysis and Forecasts to 2017
7. Orthopedic Biomaterials, The World Market
8. The Global Pharmaceutical Fine Chemicals Market Outlook to 2015
9. Interventional Neurology - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to 2017
10. CPhI India and Co-Located Events Offer Diverse Programme to Support the Growing Indian Pharma Market
11. UBM Canon, the Global Authority on the Medical Device Industry, Announces Key Hires in the U.S. and Asia to Complement Its Expanding Marketing and Advertiser Media Solutions Team
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/19/2014)... -- Monarch America Inc. (OTCQB: CANK) ("Monarch America" or the ... this review of the Company,s recent achievements and strategic ... this past year, we achieved many of our early ... say that Monarch America is in a stronger and ... stated Eric Hagen , CEO of Monarch America ...
(Date:12/19/2014)... , Dec. 18, 2014  Sage Analytics ( ... of equipment for the testing of marijuana potency ... the new Luminary™ Profiler, the industry,s first product ... in a cost-effective, portable unit. Designed ... needs of the cannabis industry, the Luminary™ Profiler ...
(Date:12/19/2014)... Since last month,s FBI shutdown of online ... the leading online black market for illegal drugs - ... offering of drugs and other illegal items.  New numbers ... succeed in lowering the numbers of drugs and illegal ... in August. But some new sites that have emerged ...
Breaking Medicine Technology:Monarch America Inc. CEO Reviews Recent Achievements and Provides Outlook for 2015 2Monarch America Inc. CEO Reviews Recent Achievements and Provides Outlook for 2015 3Sage Analytics Develops Breakthrough System for Potency Testing of Cannabis Products 2Post Silk Road - Another Online Drug Den Now Dominates the DarkNet 2Post Silk Road - Another Online Drug Den Now Dominates the DarkNet 3
(Date:12/20/2014)... New York, NY (PRWEB) December 20, 2014 ... ) that allege a metal-on-metal version of the ... move forward in state and federal courts, Bernstein ... in New Jersey’ Bergen County Superior Court on ... were permitted to begin deposition of plaintiffs on ...
(Date:12/20/2014)... The Doctor’s Office Urgent Care of Paramus, ... of a decade. They’ve treated over 40,000 patients while ... healthcare alternative to the Paramus area. , For ... to their staff of top-notch board certified physicians: Christine Milosis ... These new doctors will work tirelessly to carry out ...
(Date:12/20/2014)... New York, NY (PRWEB) December 20, 2014 ... Entertainment has caused quite a stir, not only in Hollywood, ... Times on December 18th , the ripples of that attack ... level executives’ very jobs at risk. But they are ... email correspondences exposed could be in for some embarrassing times ...
(Date:12/20/2014)... (PRWEB) December 20, 2014 The Twin ... protection education event in the nation! Over 250 financial ... the minute information on the industry, get motivated to ... of real people facing and overcoming the challenges of ... all across the nation came together to attend The ...
(Date:12/19/2014)... It’s very easy to become overwhelmed with ... put to the wayside until Christmas and the New Year ... “itch” and that burning desire to just escape it all ... journey to Telluride with a no-fuss, affordable package. Montrose Days ... the resort, and ensure that all accommodations are met. Plus, ...
Breaking Medicine News(10 mins):Health News:New Jersey Court Overseeing DePuy Pinnacle Hip Lawsuits Issues New Order, Bernstein Liebhard LLP Reports 2Health News:New Jersey Court Overseeing DePuy Pinnacle Hip Lawsuits Issues New Order, Bernstein Liebhard LLP Reports 3Health News:New Jersey Court Overseeing DePuy Pinnacle Hip Lawsuits Issues New Order, Bernstein Liebhard LLP Reports 4Health News:The Doctor's Office Urgent Care Adds 3 New Physicians to Their Growing Medical Team 2Health News:Sony Pictures Hack Perfect Example of the Reach a Single Cyber Attack Can Have 2Health News:Sony Pictures Hack Perfect Example of the Reach a Single Cyber Attack Can Have 3Health News:Sony Pictures Hack Perfect Example of the Reach a Single Cyber Attack Can Have 4Health News:Sony Pictures Hack Perfect Example of the Reach a Single Cyber Attack Can Have 5Health News:The 13th Annual Twin Cities DI Day Now On Video 2Health News:The 13th Annual Twin Cities DI Day Now On Video 3Health News:Days Inn Montrose Colorado Delivers Last Minute Holiday Season Ski Getaway Accommodations 2
... ... risk of rapid cartilage loss, according to a study published in the August issue of ... Oak ... an increased risk of rapid cartilage loss, according to a study published in the August ...
... [Brown University] Brazil,s nearly two-decade effort to,treat ... developing countries can,successfully combat the epidemic. Inexpensive generic ... researchers from Brown University and the Harvard,School of ... by pursuing controversial,policies that prompted pharmaceutical companies with ...
... 14, 2009 Infectious disease specialists at UT Southwestern Medical ... Staphylococcus aureus infections, providing crucial insight into ... this pathogen and opening new doors for improved therapeutic interventions. ... understanding precisely what the bacterium S aureus does within ...
... procedures appears to be increasing, but payments by Medicare for ... the July issue of Archives of Ophthalmology , one ... leading causes of blindness worldwide and currently affects more than ... information in the article. "Management and treatment of glaucoma can ...
... , , COLUMBUS, Ohio, ... skilled nursing facilities -- which provide around-the-clock care to 80,000 ... the harsh reality of meeting increased demand for quality, around-the-clock ... costs continue to climb. As a result, skilled nursing facilities ...
... , , , HOUSTON, ... six-man international crew called an isolation chamber in Moscow their ... simulated a 105-day Mars mission full of experiments and realistic ... , U.S. participation in the ...
Cached Medicine News:Health News:Obesity Contributes to Rapid Cartilage Loss 2Health News:Obesity Contributes to Rapid Cartilage Loss 3Health News:Obesity Contributes to Rapid Cartilage Loss 4Health News:Brazil proves developing countries can use generic medicines to fight HIV/AIDS epidemic 2Health News:Brazil proves developing countries can use generic medicines to fight HIV/AIDS epidemic 3Health News:Researchers map how staph infections alter immune system 2Health News:Researchers map how staph infections alter immune system 3Health News:Medicare expenditures decrease for glaucoma surgery as number of procedures increases 2Health News:State Budget Will Hurt Care in Skilled Nursing Facilities 2Health News:105-Day Mars Simulation: U.S. Studies Focus on Improving Work Performance 2Health News:105-Day Mars Simulation: U.S. Studies Focus on Improving Work Performance 3Health News:105-Day Mars Simulation: U.S. Studies Focus on Improving Work Performance 4
Inquire...
... incubators,Two refrigerated incubators that are ... life cycle,testing. Microprocessor controlled heating ... display. High/low audible and visual ... internal chamber safety thermostat,provides over-temperature ...
Inquire...
Inquire...
Medicine Products: