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Malaria No More Announces Innovative Partners For Its 'Power Of One' Malaria Campaign
Date:4/24/2013

is Chief Executive Officer. "Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today."

"We are very excited to support the Power of One campaign and play a leading role in combating one of the world's most dangerous infectious diseases," said Alere CEO, Ron Zwanziger . "Reliable diagnostics are critical to the achievement of this goal, enabling health workers to identify cases of malaria within a matter of minutes and ensuring that therapy is appropriately targeted.  Alere's mission is to improve individual health outcomes on a worldwide scale, and this partnership with Malaria No More provides one example of how we're able to accomplish that."

Power of One is the result of collaboration between Malaria No More, a nonprofit organization, and West, a marketing strategy and creative group founded by former Apple marketing executive Allison Johnson . Havas Worldwide (NYSE: HAVS) has signed on to help lead creative development and production, and Blue State Digital, a recognized leader in online fundraising, advocacy, social networking, and constituency engagement is applying lessons from the Obama campaign to this global grassroots issue.

Malaria No More CEO Martin Edlund said, "The Power of One campaign has the potential to revolutionize the way the consumer public and corporations engage with global issues. We are extremely proud to welcome Novartis, Alere and the other forward-thinking corporate and media partners who have signed on to help us end malaria deaths one dollar and one child at a time."

Additional campaign partners include media leaders Time Warner Inc. (NYSE: TWX) and News Corporation, who will contribute in-kind media placement, and Home Box Office, Inc.
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