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Malaria No More Announces Innovative Partners For Its 'Power Of One' Malaria Campaign
Date:4/24/2013

NEW YORK, April 25, 2013 /PRNewswire-USNewswire/ -- Malaria No More announced today, World Malaria Day, that some of the world's most innovative companies have signed on for the Power of One campaign, which will use the latest social, mobile, and e-commerce technologies to rally the global public to close malaria testing and treatment gaps in Africa.

A child dies every minute from malaria, making it one of the top killers of children worldwide. Every dollar donated to the Power of One campaign will fund a full course of life-saving treatment for each child diagnosed with a case of malaria. The campaign aims to accelerate progress in malaria and close the Africa treatment gap, of approximately 436 million treatments, between now and the end of 2015. This will be achieved through direct donations that complement existing government commitments along with efforts to increase both public and private investment in the fight against malaria. Power of One will launch to the public in the fall.

Power of One is supported by significant commitments from Novartis (NYSE: NVS), the world's leading provider of malaria treatments, and Alere Inc. (NYSE: ALR), the world's leading provider of rapid diagnostic tests for several chronic and infectious diseases, including malaria. Through the partnership, Novartis will donate up to three million full courses of its pediatric antimalaria drug and will support the campaign financially over the next three years. Alere will donate two million rapid diagnostic tests over the next two years to accurately diagnose the disease in sub-Saharan Africa.

"We believe that this innovative campaign will help speed malaria elimination," said Joseph Jimenez , Novart
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SOURCE Malaria No More
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