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Makers of Aleve® Debut New "Kris's Day" Campaign: Season Icon Conquers Pain to Save the Holidays in New Aleve Spot
Date:11/28/2011

eo and trigger donations to the Arthritis Foundation, our long-time partner, to help arthritis-sufferers live more active and less painful lives."

The national multimedia campaign includes a 30 second advertisement, featured in national media on networks, cable and syndication.  The print advertisement is featured in select national publications, such as Prevention, National Geographic and People magazine.  The various components are live now through January 1, 2012.  For more information on the sweepstakes and Bayer's charitable contribution, please visit www.aleve.com/holiday.

No Purchase Necessary to enter or win.  A purchase will not increase your chances of winning.  To enter, visit http://www.aleve.com/holiday.  Sweepstakes ends 12/24/11.  Two (2) Prize Winners for each day of the Sweepstakes Period will each win a $250.00 Visa Gift Card, for a total of 60 Gift Cards.  Total Value of All Prizes - $15,000.00.  Open to legal U.S. residents 18 years of age or older (19 in AL and NE, 21 in MS).  Void where prohibited, restricted, or taxed by law.  For complete rules, go to www.aleve.com/holiday.

About the Arthritis FoundationStriking one in every five adults and 300,000 children, arthritis is the nation's leading cause of disability.  The Arthritis Foundation (www.arthritis.org) is committed to raising awareness and reducing the impact of the serious, painful and unacceptable disease, which can severely damage joints and rob people of living life to its fullest.  The Foundation funds life-changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with
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SOURCE Bayer HealthCare
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