Navigation Links
Makers of Aleve® Debut New "Kris's Day" Campaign: Season Icon Conquers Pain to Save the Holidays in New Aleve Spot
Date:11/28/2011

MORRISTOWN, N.J., Nov. 28, 2011 /PRNewswire/ -- Up in the North Pole, Kris Kringle's workshop is a flurry of holiday preparation.  Santa is stretched to the very limit trying to get it all done in time.  Just when preparations are at their peak, and time is of the essence, Kris struggles with back pain, and the holiday is in jeopardy ... The start of a new holiday special?  No.  Rather, it is the evolution of the successful Aleve "Day's" campaign, which has generated double-digit sales growth for the brand since it was originally launched a year ago.  The "Kris's Day" spot continues Aleve's popular series of television commercials that demonstrate how body pain can affect the days of average Americans, and how discovering Aleve and taking fewer pills can have a positive impact on the course of their day.

(Logo: http://photos.prnewswire.com/prnh/20110908/NY63435LOGO)

The new "Kris's Day" spot, launched this month by Bayer HealthCare, is part of the lynchpin in a robust holiday marketing program involving an online sweepstakes, social media and advertising.  The television spot dramatizes Kris Kringle's struggle with back pain on the night before Christmas.  The image of Santa in pain, struggling to make all of his deliveries, is in direct contrast to how the Jolly Old St. Nicholas is usually portrayed.  The advertisement is filled with pathos and draws in viewers who relate to his need for all-day relief for occasional pain during the hectic holiday season.  Arthritis sufferers in particular may relate to the physical pain Santa suffers – from lifting to climbing – as he struggles to fulfill all of his obligations during the holidays.  The ad ends with Kris discovering how just two Aleve can help him get his work done with less pain, inspiring consumers to also discover pain-free holidays this year.  A print version of the ad showcases how just two Aleve have the strength to relieve
'/>"/>

SOURCE Bayer HealthCare
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3 4

Related medicine technology :

1. Lawmakers, Pharmacists Rally Against Express Scripts-Medco Merger Proposal at U.S. Capitol
2. Novel New Dog DNA Test Turns Breeders Into Genetic Matchmakers
3. CADCA and Leading Makers of OTC Medicines Call Communities to Action During National Medicine Abuse Awareness Month
4. FDA Proposes Lower Risk Classification, Special Controls for External Pacemakers
5. Alexza Pharmaceuticals to Present at the 18th Annual NewsMakers in the Biotech Industry Conference
6. Optimer Pharmaceuticals to Present at BioCentury Newsmakers Conference
7. Media Advisory: Interview Source for Story About Plea to FDA to Allow Generic Drug Makers to Update Labels
8. Boehringer Ingelheim and Ashokas Changemakers Launch "Making More Health" Competition
9. NxStage® Supports Initiative by Patient Advocacy Groups to Educate Policymakers about the Benefits of Frequent Home Hemodialysis
10. PCMA: Some Drugmakers Lobbying to Limit E-Prescribing of Generics, Drug Safety Checks
11. Amgen Foundation and Ashokas Changemakers Announce Finalists in Patients
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/23/2015)... Pa. , Jan. 23, 2015  MedScope ( www.medscope.org ... been nominated for a 2015 Connected World ... Emergency Response System (mPERS), that can be used anywhere, ... technology partner.  In nominating MedScope, ...
(Date:1/23/2015)... Fla. , Jan. 23, 2015  HyGreen, Inc., a ... agreement and partnership with RCA Medical, a subsidiary of ... . Each year, hundreds of millions ... care-associated infections as organisms are transmitted from patient to ...
(Date:1/23/2015)... South Africa , Jan. 23, 2015   Leatt ... of personal protective equipment for all forms of sports, ... flagship Leatt-Brace® neck brace, announced today that the UISP ... federation, now requires all riders to wear a neck ...
Breaking Medicine Technology:MedScope Nominated by RacoWireless for Prestigious 2015 Connected World Magazine Connected World Award 2HyGreen Partners with RCA Medical in Johannesburg, South Africa 2Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 2Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 3
... CHICAGO, Dec. 16 A new application developed ... of specialty pharmaceuticals has increased health plan staff productivity and ... a leading diagnostic imaging benefit management and technology company with ... operating subsidiary of WellPoint, Inc. (NYSE: WLP ), ...
... , , GREEN BAY, Wis., ... contract with DolCas Biotech for the use of ... in multiple EuroPharma formulations. The exclusive distribution ... health food store channel and professional channel, which ...
Cached Medicine Technology:American Imaging Management's New Specialty Drug Program Delivers Immediate Results 2American Imaging Management's New Specialty Drug Program Delivers Immediate Results 3American Imaging Management's New Specialty Drug Program Delivers Immediate Results 4EuroPharma Exclusive Distributor of BCM-95 and BosPure 2EuroPharma Exclusive Distributor of BCM-95 and BosPure 3
(Date:1/22/2015)... has released a new blog post explaining the main features ... , Auto insurance quotes help many drivers find the best ... call an agent or visit an agency for price information. ... http://autocarinsurancebest.com/ . , Every business who relies heavily on ...
(Date:1/22/2015)... Plainsboro, NJ (PRWEB) January 22, 2015 ... advocate and keynote speaker at the upcoming 32nd ... by ACCME-accredited Physicians’ Education Resource®, LLC (PER®) , ... breast would have gone undetected if she had not ...
(Date:1/22/2015)... 2015 Recently, Weddingshe.com has added many trendy ... announced its highest annual revenues in the past three years. ... glamorous wedding dresses. , According to the sales manager of ... promotions for them in 2015. This point can be reflected ...
(Date:1/22/2015)... 22, 2015 Payday lending practices in ... and cause financial distress to the states that permit ... Howard University’s Center on Race and Wealth. , While ... activity, payday loans at the same time substantially depress ...
(Date:1/22/2015)... JJsHouse.com is a famous dress online store for ... its latest collection of wedding dresses , and launches ... is the wedding dress on your big day; the wedding ... Every bride wants to find the most suitable wedding dress. ...
Breaking Medicine News(10 mins):Health News:Commercial Auto Insurance Provides Several Important Features! 2Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 2Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 3Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 4Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 5Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 6Health News:Weddingshe Announces A Special Offer On Its Popular Glamorous Wedding Dresses 2Health News:Howard University Spotlights the Economic Impact of Payday Lending in Southern States 2Health News:Find The Most Suitable Wedding Dress At JJsHouse.com 2
... -- Infants with birth defects who are born on weekends or ... weekday, a new study says. Both groups of infants stayed ... same rates of admission to the neonatal intensive care unit, and ... the researchers from the University of Rochester Medical Center in New ...
... drinking is common in the United States, and it comes ... these hospitalizations is about $755 million per year, a Mayo ... demographic differences in the incidence of alcohol-related hospital admissions. The ... Adolescent Health . Of the roughly 40,000 youth ...
... Tanaka, Ph.D., of Thomas Jefferson University,s School of Pharmacy ... a $50,000 grant toward her breast cancer research, as part ... and Cervical Cancer Research" initiative. The PBCC,s grants ... to contribute all or part of their state income tax ...
... a new study, smoking causes the body to turn against ... Despite the daily disturbance of brushing and flossing, ... of healthy bacteria. New research shows that the mouth of ... much more susceptible to invasion by harmful bacteria. As ...
... A recent study conducted by researchers at Moffitt Cancer ... Minn., has found that female cancer survivors receiving screening mammography ... who had never had cancer. The study was published ... Clinical Oncology . Researchers surveyed 19,948 women age 35 ...
... -- Adenovirus infections caused eight deaths in the U.S. ... a new study. Adenoviruses are frequent causes of ... of strains of adenovirus, many of which do not ... of the common cold. However, certain strains can ...
Cached Medicine News:Health News:Weekend Delivery Doesn't Hurt Babies With Birth Defects: Study 2Health News:Mayo Clinic: Hospitalization of US underage drinkers common, costs $755 million a year 2Health News:Taxpayers give back for cancer: Jefferson researcher awarded 'Refunds for Research' grant 2Health News:In the mouth, smoking zaps healthy bacteria, welcomes pathogens 2Health News:In the mouth, smoking zaps healthy bacteria, welcomes pathogens 3Health News:Female cancer survivors have 'worse health behaviors' than women with no cancer history 2Health News:Respiratory Virus Killed 8 Military Recruits After Vaccination Program Halted 2
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
Medicine Products: