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Maddak Inc. Opens Possibilities For Disability Community With Launch Of Morph Wheels, First-Ever Foldable Wheelchair Wheels
Date:3/15/2013

LOS ANGELES, March 15, 2013 /PRNewswire/ -- Maddak Inc., the largest manufacturer of Aids for Daily Living (ADL) products in the United States, today announced the launch of Morph Wheels, the first-ever foldable wheelchair wheels during the Abilities Expo in LA. Originally conceptualized as a folding bicycle wheel by Duncan Fitzsimmons , a graduate student at the Royal College of Arts in London at the time, the Morph Wheel is designed to revolutionize the daily lives of the wheelchair users.

(Photo: http://photos.prnewswire.com/prnh/20130315/NY76775)

Levering their industry expertise, Maddak's product development team conducted a host of focus groups and thorough consultations with the disability community for 3 years to bring to market Morph Wheels. The wheels are designed to fit all manual wheelchairs that accommodate a wheel with a quick release axle.

"At Maddak we are dedicated to developing innovative products to help the daily lives of the disability community, and we could not be more proud to announce the launch of Morph Wheels. After years of product testing and extensive conversation with the community, we were able to develop a product designed for active, on-the-go wheelchair users. I truly believe that once someone has a set of Morph Wheels they will be amazed at how they simplify travel and enhance storage options." said Kathleen Hanek , Director of Operations and Product Management at Maddak Inc.

Currently, nearly 1 in 5 people have a disability in the U.S., which equates to
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SOURCE Maddak Inc.
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