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MTV and SpinVox Partner to Launch First Ever Integrated Voice Powered Cause-Related Social Networking Campaign 'Stand By What You Say'
Date:6/10/2008

CAMPAIGN VOICED BY SUPERSTAR KELLY ROWLAND

'CAUSES' PROMOTES CAMPAIGN TO ITS 12 MILLION MEMBERS

LONDON and NEW YORK, June 10 /PRNewswire/ -- MTV's Staying Alive Foundation, SpinVox and Causes on Facebook today announced the launch of their joint campaign, 'Stand By What You Say'. The groundbreaking initiative encourages young people to speak openly about sex, sexual health and HIV/AIDS, with a view to increasing awareness and breaking down the stigma and discrimination which so often accompanies the disease.

The campaign, which uses the SpinVox service to convert voice messages into text, is the first of its kind. It encourages users to pick up the phone and 'Talk About...' the pleasures and issues surrounding 21st century sex. Those that speak up are then asked to bolster their support by pledging money to the Staying Alive Foundation, MTV's HIV and AIDS charity which allocates grants to youth-led organisations who work to raise awareness on a local, grass-roots level. SpinVox itself will be 'standing by what it says' to match funds raised to the value of $50,000.

'Stand By What You Say' aims to empower young people to speak freely about sex. It advocates that only by speaking openly can the stigmas be erased and barriers broken down. An open mind leads to open discussions which ultimately helps promote safe sex and lowers the risk of HIV and AIDS.

Callers are greeted by 2008 Staying Alive Foundation Ambassador Kelly Rowland, who prompts them to leave a message at 513-729-6417. The voice messages are converted to text and posted on a bespoke Staying Alive Blog http://www.standbywhatyousay.com by SpinVox. Topics such as 'sex secrets,' 'one night stands' and 'condoms' will act as conversation starters and encourage debate among global youth audience. Different themes and questions will be posed throughout the campaign to keep the contributions co
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SOURCE MTV Networks International
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