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MPR Launches Patient Advisor—A Drug and Health Information Resource for Consumers From the Trusted Source Healthcare Practitioners Rely On
Date:3/4/2011

NEW YORK, March 4, 2011 /PRNewswire/ -- Prescribing Reference, Inc. (PRI) and AnswersMedia, LLC today announced the launch of Patient Advisor, an educational online resource for drug, health, and nutrition information that enables consumers to make better informed healthcare and lifestyle decisions.

Patient Advisor (www.MPRPatientAdvisor.com) integrates PRI's MPR (Monthly Prescribing Reference) drug database, trusted by healthcare practitioners for over 25 years as a leading authoritative source for up-to-date, concise drug information, with in-depth educational videos and articles covering topics ranging from disease states to daily living and nutrition, and healthcare regulations. In addition, Patient Advisor offers an interactive symptom checker, daily trackers to help monitor and reach health goals, and other personalized tools. All content produced for Patient Advisor is created and reviewed by pharmacists, physicians, and experienced health professionals.

"MPR's pharmacist-editors have developed this initiative utilizing AnswersMedia's high-definition, interactive media platform to present healthcare providers with a dynamic and comprehensive educational resource to which they can guide their patients," said Jim Pantaleo, Vice President and Publisher of the MPR product line. "Patient Advisor provides consumers with the additional support needed to make empowered, proactive choices for a healthy lifestyle."

"Patient Advisor aligns perfectly with the continued surge in consumer driven health care," said AnswersMedia CEO Jeff Bohnson. "The agility of the Spark Enginuity™ publishing platform gives PRI the full power of convergence media, putting healthcare providers and consumers on the same page, giving everyone the information they need to make the right choices."

About Prescribing Reference, Inc. (PRI), a division of Haymarket Media'/>"/>

SOURCE Prescribing Reference, Inc.
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