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MDHI Provides Update on FirstFitness Merger - Operation Expected to Produce 2012 Revenues in Excess of $12 Mil - Warrants of 15.5 Mil Cancelled
Date:1/25/2012

KING OF PRUSSIA, Pa., Jan. 25, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today provided its investors with an update relative to its proposed merger with Carrollton, Texas-based FirstFitness Nutrition Inc., a leading provider of weight loss, wellness, energy and fitness nutritional products.  On November 9th, 2011, Medical Alarm Concepts announced the signing of a non-binding letter of intent outlining its plan to merge the financials and operations of the two companies.

The combined operation is expected to produce over $12 million in revenues this year and to yield both positive earnings and cash flow. Since the announcement of the proposed merger, revenues at FirstFitness have been accelerating due to increased interest in the weight loss category and enhancements to its marketing efforts. The companies have set February 28, 2012 as the proposed closing date for the merger.

Nigel Branson, President and CEO of FirstFitness commented, "We are very excited to be moving forward with this merger. Being part of a public company will allow us the flexibility to further expand our already extensive network of distributors. We plan some bold actions for the first few months of this year. This weekend our management team will be meeting with our top-level distributors to introduce a revolutionary weight loss supplement that combines both appetite suppression and fat burning capabilities into a single, natural, herbal-based tablet. Product development has been completed, packaging and marketing materials have been produced and we are ready to move this product into the market. Our initial customer trials have been very encouraging and we are expecting the product to be extremely well-received by our distributors allowing them to meaningfully enhance their business opportunities and revenue generation."

This weekend, FirstFitness will also unveil to its key distributors the new 90-Day Ultimate Body Weight Loss an
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SOURCE Medical Alarm Concepts Holding, Inc.
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