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MDHI Enhances the MediPendant™ and Begins International Shipments
Date:4/4/2012

KING OF PRUSSIA, Pa., April 4, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced several significant feature and function enhancements to its patented, MediPendant™ personal medical alarm system. The MediPendant™ is different from most medical alarms on the market today because it allows for two-way voice technology, enabling the user to speak and listen directly through the pendant no matter where the user may be in or around their home. Additionally, the Company is announcing its first international sales, and is providing its investors with an update on the MediPendant™ marketing programs.

Several new features have been added to the product, the most important of which is a significant increase in battery life when the device is in standby mode. The MediPendant™ can now operate for a year and a half on a single battery, due to the addition of a new sensor technology that more quickly places the device into battery-saving standby mode. Additional important enhancements to the product are: improved waterproofing, which allows the product to be rated to a higher standard of water-resistance, and a new soft-touch emergency button with a 'click' confirmation, so that there is no second-guessing if the button has been activated.

"We have added some important enhancements to the MediPendant™. These enhancements further improve our advanced functionality, and place us even further ahead of other personal medical alarm devices," commented Ronnie Adams, President of Medical Alarm Concepts.   "We have also completed work on the implementation of a new software platform that will allow even faster response times when customers need help. Our marketing efforts for the MediPendant™ are on track and shipments are accelerating at a rapid pace. While it is a very busy time for all of us at the Company as we begin our MotorBooster™ radio promotion in more than two dozen cities on April 15th, our MediPendant™ related marketing programs continue to accelerate and there has been, and will continue to be full attention given to both products."

The Company believes that it is in a very good position. The inventory orders we have recently paid for are due to arrive over the coming weeks, the gross margin from which will cover nearly all of our monthly overhead expenses through the end of this year.  Additionally, the Company is beginning to realize results from the sales efforts of Cuore, a specialized 420 seat telemarketing and sales center organization that specializes in converting interested shoppers of a certain demographic into newfound buyers. The Cuore/MediPendant™ program began just a few weeks ago.

Mr. Adams continued, "For quite some time the MediPendant™ has had Spanish language capability, but we have recently begun enhancing the language capabilities to enable the device to be utilized in other countries.  We are pleased to announce that we have begun shipments to International locations including the following: St. Vincent and the Grenadines, St. Lucia, Barbados, Antigua and Barbuda, Grenada, Monsettrat, Trinidad and Tobago, Dominica, Anguilla, Jamaica, St. Kitts and the Nevis. We are in process of completing an additional order bound for the European market.  They have already ordered servers and software compatible with the MediPendant™. Our European partner has tested a customized sample of the MediPendant™ in their native language with success. They are currently in the process of translating the manuals and additional supplemental materials. Once that task is complete, they plan to place a substantial order.  We will continue to enhance our MediPendant™ feature/function set and language capabilities to maintain our technical edge in the market. We are very pleased with the progress of the MediPendant™ program."

About MDHI

MDHI is a marketer of innovative consumer driven products.  The Company's flagship product is the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if not within a short range of the base station. For more information, please visit www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113


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SOURCE Medical Alarm Concepts Holding, Inc.
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