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MDHI Enhances Service Offerings with New Options for Customers of America's Largest Warehouse Club Chain - Announces New Extended Concierge Services

KING OF PRUSSIA, Pa., July 12, 2012 /PRNewswire/ --  Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) today announced significant upgrades to its service offerings for the customers of the nation's second largest retailer and largest warehouse club chain.  These enhancements include contract extensions options and new enhanced concierge services, which will provide unparalleled levels of services for MediPendant customers.

The Company recently launched a strategic alliance partnership with the largest warehouse club store in the United States for sales of the Company's MediPendant™ product. This program is now operational with orders being received and shipped on a daily basis. The base pricing for the service allows customers to receive the industry's most state of the art medical alarm at a price that is lower than competitive offerings which include the older medical alarm technologies. At the request of our partner, and with the contract extension options being announced today, MediPendant customers will be able to extend their contract terms at pricing that is the most competitive in the medical alarm industry.

"We are seeing strong and consistent order flow from this retailer relationship. At least 70% of customers are asking us for rates for longer contract periods," commented Ronnie Adams CEO.  "We are happy to accommodate this by offering contract extensions at an extremely competitive price that will be difficult for the competition to beat or match.  Best of all for our customers are that they receive a second-generation medical alarm unit that allows for true monitored speak-and-listen technology through a pendant with voice prompts that let them know their emergency call is being connected.  We are the only company in the industry able to offer this patented technology.  Revenues from these high margin extended contracts will belong exclusively to MDHI."

Medical Alarm Concepts is also today announcing enhanced concierge services for its customers. Priced at $9.95 per month these services offer MediPendant customers and their families enhanced safety, security and convenience. For this monthly rate customers will receive the option to have the MediPendant user called once per month from the MDHI call center to check on the status of the customer and to ensure the MediPendant is in full operation. Additionally, loved ones will receive a text message on their mobile device in the event the alarm is activated and the user will receive a medical identification bracelet that will provide vital information to emergency services personnel in case an emergency occurs when the user is away from the home.

Mr. Adams continued, "The customers we are signing up through our new retailer program are keenly interested in contract extensions.  By providing these requested longer contract times we will be able to grow our revenue base faster and because the services offer very high margins our profitability will be meaningfully enhanced.  Providing the concierge service is an additional avenue for us to expand our revenues even faster in order to reach profitability by our projected goal of the end of the third quarter.  Our business continues to trend in positive directions as we have enhanced our marketing programs and significantly restructured our balance sheet."

About MDHI

Medical Alarm Concepts Holdings, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, go to

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Medical Alarm Concepts Holding, Inc.  
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.
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