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MD On-Line Acquires Strategic Edge Communications, Expands Provider Offerings to Include Pharmaceuticals
Date:9/13/2011

PARSIPPANY, N.J., Sept. 13, 2011 /PRNewswire/ -- MD On-Line (www.mdol.com), a proven leader in providing innovative technology solutions that power providers' ability to address tomorrow's practice and patient needs, announced today that it has acquired Strategic EDGE Communications, Inc. (www.strategicedge.com), a global healthcare communications partner to pharmaceutical, biotechnology and medical device companies.

The acquisition will add to the Company's expanding suite of products, as MD On-Line will inherit both the Broadleaf Creative Group and Educational Concepts in Medicine teams to further expand its Instinctive Data program, bringing additional value to their provider base. This patent-pending, ground-breaking offering draws from the Company's 16 years of claim data to deliver new product information, care alerts, and specialty-specific training to targeted physicians and healthcare providers. The acquisition of Strategic EDGE and its affiliates complements MD On-Line's vast reserves of medical knowledge with the product-positioning strategies and industry connections necessary for furthering the education of doctors on the latest advances in pharmaceuticals and medical devices.

MD On-Line President and CEO President Bill Bartzak emphasized the synergy of the acquisition, highlighting how the particular expertise offered by each company will combine to allow MD On-Line to further revolutionize today's healthcare technology. "The incorporation of Strategic EDGE not only allows the Company to establish connections with the worlds of pharmaceuticals and medical devices, but also allows the Strategic EDGE team to offer their pharmaceutical customers the opportunity to leverage technology and data that was never before made available to them," affirmed Bartzak. "Together we connect all industry players to enhance healthcare in a comprehensive and sec
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SOURCE MD On-Line, Inc.
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