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Lupin Expands US Pediatric Brands Portfolio
Date:9/23/2013

diatricians. Lupin's 160+ strong specialty sales force will promote Locoid® Lotion with Onset providing strategic marketing support thus creating an opportunity for incremental revenues with minimal additional sales or marketing expenses.

"We are very pleased with the addition of Locoid® Lotion to our Brand portfolio and are committed to bring meaningful products to the US Pediatric community." said Vinita Gupta, CEO, Lupin Pharmaceuticals Inc. and Lupin Limited. Bob Moccia, President of Onset Dermatologics said, "This partnership will give pediatricians greater opportunity to utilize Locoid® lotion in their patients while Onset maintains its focus on promoting Locoid® to the dermatology community.  We are confident that Locoid® will continue to be the most prescribed mid-potency steroid brand in the U.S."

About Onset Dermatologics

Headquartered in Cumberland RI, Onset Dermatologics is a fully-integrated prescription dermatology company with a mission to deliver innovative therapies to dermatologists and their patients. In addition to Aurstat® Anti-Itch Hydrogel, Onset Dermatologics markets the prescription brands Locoid®, HylatopicPlus®, Tretin-X®, Minocin®, and Clarifoam®EF to dermatologists and their allied healthcare providers. Onset is expanding rapidly through internally generated innovation, acquisitions, in-licensing, and co-marketing opportunities. For additional information, visit http://www.onsetdermatologics.com.

About Lupin Limited

Headquartered in Mumbai, Lupin is an innovation led transnational pharmaceutical company producing and developing a wide range of branded and generic formulations and APIs globally. The Company is a significant player in the Cardiovascular, Diabetology, Asthma, Pediatric, CNS,
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SOURCE Lupin Ltd
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