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Low Acid Coffee Backed By Scientific Research
Date:3/27/2008

e the product again, taste being a key factor. These are extraordinarily high numbers for any product with its target consumer."

Puroast(R) and Dr. Euler are now expanding their study to include seeking input from those consumers who don't experience stomach problems from coffee. This is important for the company as it seeks to achieve "crossover" status - crossover products are those that satisfy both the consumer with the health issue and those only interested in taste. "These expanded studies will help us learn whether Puroast(R) can reach the same level of market penetration of other successful products such as diet sodas, light beer and low-fat yogurt".

Based in Woodland, Calif., Puroast(R) works with grocery retailers in educating the consumer about acid levels in coffee and the effect Puroast(R) Low Acid Coffee can have in reducing their coffee-related stomach discomfort. This effort has resulted in making Low Acid Coffee a new category in the US beverage marketplace.

Puroast(R) Low Acid Coffees can be found at leading grocery and specialty retailers nationwide including Ralph's, Bristol Farms, Albertson's, Publix, Hannaford, Giant Foods, Kroger, King Soopers, D'Agostino's, Sprouts, King Supermarkets, Frys, Mollie Stone's, Ray's, Andronicos, Save Mart and Costco Canada and Chicago.


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SOURCE Puroast
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