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Low Acid Coffee Backed By Scientific Research
Date:3/27/2008

WOODLAND, Calif., March 27 /PRNewswire/ -- Puroast(R) Low Acid Coffee has conducted both chemistry and consumer research to confirm its claims that its great tasting, gourmet coffee provides symptom relief for those with stomach problems caused by their morning brew. Puroast(R) achieves this without extractions, substitutes or additives; it uses a natural process that helps ensure the full-bodied taste.

Prior chemistry research at University of California, Davis found Puroast(R) to have less than half the acid of all other commercial coffees. The company now announces first stage results of consumer research that shows nearly 90% of those tested experienced symptom relief when drinking Puroast(R) Low Acid Coffee.

"This is important research for both our company and the consumer," observed Kerry Sachs, co-founder of Puroast(R) Low-Acid Coffee. "When you combine these scientific studies with market data that indicates there are several million consumers who have stomach discomfort from coffee drinking, it's clear Puroast(R) has explosive market potential and delivers a strong consumer benefit."

Arthur R. Euler, MD, a gastroenterologist who directed Glaxo's Zantac(R) Clinical Development Unit, conducted a survey of 250 consumers who came to Puroast(R)'s website looking for a solution to their coffee-related gastrointestinal symptoms. Zantac(R) is a drug used to treat upper gastrointestinal symptoms and is often prescribed by primary care doctors. This research's objective was to evaluate Puroast(R) Low Acid Coffee's effect on these stomach symptoms.

"Our study asked consumers to brew and drink Puroast(R), then compare the symptoms that developed, if any, versus symptoms that developed when they drank other brands of coffee," states Dr. Euler. The survey also asked the participant to evaluate Puroast(R)'s taste. "88% of respondents stated Puroast(R) provided relief of their gut symptoms caused by coffee, and 95% said they would purchase the product again, taste being a key factor. These are extraordinarily high numbers for any product with its target consumer."

Puroast(R) and Dr. Euler are now expanding their study to include seeking input from those consumers who don't experience stomach problems from coffee. This is important for the company as it seeks to achieve "crossover" status - crossover products are those that satisfy both the consumer with the health issue and those only interested in taste. "These expanded studies will help us learn whether Puroast(R) can reach the same level of market penetration of other successful products such as diet sodas, light beer and low-fat yogurt".

Based in Woodland, Calif., Puroast(R) works with grocery retailers in educating the consumer about acid levels in coffee and the effect Puroast(R) Low Acid Coffee can have in reducing their coffee-related stomach discomfort. This effort has resulted in making Low Acid Coffee a new category in the US beverage marketplace.

Puroast(R) Low Acid Coffees can be found at leading grocery and specialty retailers nationwide including Ralph's, Bristol Farms, Albertson's, Publix, Hannaford, Giant Foods, Kroger, King Soopers, D'Agostino's, Sprouts, King Supermarkets, Frys, Mollie Stone's, Ray's, Andronicos, Save Mart and Costco Canada and Chicago.


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SOURCE Puroast
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