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Logistics and Supply Chain Zone Introduced at ICSE 2011 Event
Date:5/31/2011

AMSTERDAM, May 31, 2011 /PRNewswire/ -- Leading events organiser UBM Live, a division of UBM Plc (LSE: UBM), announced details of a new Logistics and Supply Chain Zone to be introduced at ICSE 2011, an event dedicated to pharmaceutical contract services and outsourcing. ICSE will take place from October 25-27, 2011 at the Messe Frankfurt, Germany and is part of the world's leading platform of pharmaceutical events, including CPhI Worldwide for pharmaceutical ingredients, P-MEC Europe for pharmaceutical machinery and equipment and InnoPack for pharmaceutical packaging solutions.

Introduced in response to attendee audits conducted at previous events, the new zone will cover logistics, cold transport and supply chain solutions for the pharmaceutical industry. The 2010 events audit showed a total of 1,159 attendees with a specific interest in the logistics and supply chain sector. Of these visitors, 577 attended for logistics resources, 220 for supply chain resources and 362 indicated that their primary interest was pharmaceutical specific logistic and supply chain resources(1). The zone will not only provide a meeting place for the industry, with the combined events attracting over 28,000 attendees annually, but will also address concerns that are at the forefront in the pharma industry such as safe global transportation solutions for ingredients.

"Beyond being complementary to the focuses of the ICSE event, the new Logistics and Supply Chain Zone also has great synergy with Innopack which features RFID, Track and Trace, anti counterfeiting and general packaging solutions and P-MEC, which will host companies that have transportation requirements for pharma machinery and equipment," noted Haf Cennydd, Global Brand Director ISCE, P-MEC, and InnoPack. She added, "Moreover, CPhI exhibitors include many large multinationals with requirements for global supply chain logistic solutions which also makes them attractive p
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