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LivBar Launches Nationally Through all 23 UNFI Distribution Centers in 2020

Liv Foods, Inc. has signed a distribution agreement with the largest natural foods distributor in the United States, UNFI. Starting January 2020, all five LivBar flavors will be available at all 23 of UNFI’s United States distribution centers.

LivBars are a USDA Certified Organic hand-baked energy bar that has gained rapid traction in the market in the last year, quickly achieving national distribution, securing several large multi-chain accounts, and winning an impressive string of awards since Wade Brooks came on as CEO in early 2019.

“In less than a year, we’ve gone from having no distribution partners to working with seven, including KeHE and now UNFI, the two largest natural foods distributors in the nation,” says Brooks. “The bar market is a crowded space, but we believe that bars can - and should - be better. The demand we’re experiencing proves that consumers agree.”

LivBars are made from certified organic plant-based, low-allergen ingredients, have complex superfood flavor profiles, and are baked for a texture that is both crunchy and chewy. All five flavors are vegetarian and two are vegan.The bars are gluten free, GMO free, peanut free, corn free, dairy free, and soy free. They even come in a home-compostable wrapper, which the LivBar team hopes will set a new standard for the bar industry at large.

“Our partnership with UNFI will allow us to make real food, nutritionally balanced bars easily accessible all over the nation,” LivBar founder Jan Johansen continued. “There are so many candy bars out there disguised as nutrition bars, so many bars in single-use plastic wrappers that end up littering our forests and oceans. We’re excited to give more consumers the opportunity to choose a real food bar that is good for them and good for the planet.”

UNFI distributes to some of the largest national retailers in the United States, including Whole Foods, Kroger, Publix, Sprouts Farmer’s Market, Gelsons, Natural Grocers, and Wegmans. LivBar’s partnership with UNFI will facilitate the brand’s growth and allow for much easier pickup of accounts already working with UNFI.

LivBars are currently available in 30 states, online at Amazon Prime, Amazon Subscribe and Save, direct from the LivBar website (, and in hundreds of stores including Fresh Thyme, Erewhon, New Seasons Markets, Market of Choice, Zupan’s, Garden Bar by Evergreen, Roth’s Fresh Markets, Balducci’s, Kings Food Markets, and Whole Foods (in February 2020).

LivBar is distributed nationally through KeHE, McLane, DPI Specialty Foods, and now UNFI.

About United Natural Foods

United Natural Foods, Inc. ( carries and distributes over 80,000 products to more than 40,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. For more information on United Natural Foods, Inc., visit the Company’s website at

About LivBar®

LivBar was founded in 2012 in Salem, Oregon, by two nutrition and fitness experts, Jan and Gabe Johansen. Jan was challenged to find any truly healthy energy bars she could recommend to her clients, so she created the LivBar recipes. LivBars are crunchy and chewy and come in five delicious superfood flavors: Coffee Maple Cacao, Raspberry Kale Maca, Blueberry Vanilla Kale, Ginger Lemon Turmeric, and Lemongrass Cherry Matcha. For more about LivBar, visit or check out our social media channels: Facebook, Instagram, Twitter, & LinkedIn.

If you would like more information, please call Jessi Freitag, Marketing and Operations Director at (971) 200-5257.

Read the full story at

Source: PRWeb
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