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Lilly USA, LLC Launches TruAssist for Patients
Date:5/16/2011

INDIANAPOLIS, May 16, 2011 /PRNewswire/ -- Lilly USA has launched www.LillyTruAssist.com and 1-855-LLYTRUE (1-855-559-8783), a website and call center for health care providers and patients to access information about Lilly's patient assistance programs, which help connect patients with the Lilly medications they need.

TruAssist provides one "umbrella" for all these programs, creating for the first time a single point of contact for all Lilly patient assistance programs.

"In 2010, Lilly helped approximately 227,000 people in the United States obtain the Lilly medications they need," said Jack Harris, M.D., vice president of Lilly's U.S. medical division. "With TruAssist, our goal is to further our commitment to improving patients' lives by increasing awareness of these programs and giving health care providers and patients one easy-to-use resource for accessing them."

The TruAssist website and call center will provide detailed program eligibility information for the Lilly Cares and LillyMedicareAnswers programs, as well as programs that assist eligible patients in obtaining Lilly specialty products. A program finder tool on the TruAssist website will direct patients to the program appropriate for them.

In 2010, Lilly's patient assistance programs donated more than $336 million in product value to assist more than 227,000 patients. The largest programs are Lilly Cares, a program of the Lilly Cares Foundation, Inc., and LillyMedicareAnswers.

Lilly Cares assists uninsured eligible patients with more than 20 Lilly medications related to the therapeutic areas of diabetes, cardiovascular diseases, mental health and men's and women's health. Lilly assists eligible Medicare patients through the LillyMedicareAnswers patient assistance program, designed for participants in a Medicare Part D prescription drug plan.

About Eli Lilly and Company

Lilly, a leading innovation-driven corporation, is developing a growing portfolio of pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers - through medicines and information - for some of the world's most urgent medical needs. Additional information about Lilly is available at www.lilly.com.

(Logo: http://photos.prnewswire.com/prnh/20031219/LLYLOGO)

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