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Lilly Outlines Innovation Strategy, Reviews Promising Pipeline of Potential Medicines and Sets 2010 Financial Guidance

pany expects a decrease in gross margin as a percent of total revenue compared to the fourth quarter of 2008.

Marketing, selling, and administrative expenses are projected to show flat to low-single digit growth. Research and development expenses are projected to grow in the high-single digits on a pro forma non-GAAP basis and in the low-double digits on a reported basis.

Other income is expected to be a net loss of between $200 million and $250 million. The effective tax rate is expected to be approximately 21 percent on a pro forma non-GAAP basis and approximately 20 percent on a reported basis. Capital expenditures are expected to be less than $1.0 billion. The company expects continued strong operating cash flow.

2010 Financial Guidance

The company provided financial guidance for 2010, excluding the potential impact of health care reform in the U.S. In 2010, the company expects earnings per share of $4.65 to $4.85 on both a reported and pro forma non-GAAP basis.

2010 Earnings Per Share Expectations:

                                 2010             2009
                             Expectations     Expectations   % Growth
                             ------------     ------------   --------
Earnings per share
 (reported)                 $4.65 to $4.85   $3.90 to $4.00  16% to 24%
Charges related to Zyprexa
 litigation                       -                .13
Asset impairments and
 restructuring charges
 (included in asset
 impairments, restructuring
 and other special charges)       -                .26
                            --------------   --------------
Earnings per share (pro
 forma non-GAAP)            $4.65 to $4.85    4.30 to $4.40   6% to 13%
                            --------------   --------------

The company expects volume-driven revenue growth in the high-single digits, driven primarily by Alimta, Cymbalta, Humalog, Cialis, Effient and the exenati

SOURCE Eli Lilly and Company
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