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LensAR Advances Commercialization Efforts With Appointment of Key Sales and Marketing Executives
Date:3/23/2010

WINTER PARK, Fla., March 23 /PRNewswire/ -- LensAR, Inc., a leading developer of next generation laser technology for cataract surgery and other ocular applications, today announced the appointment of Michael O'Rourke as the company's senior vice president of global sales and marketing and Ron Goldrich as senior vice president of sales.  The addition of Mr. O'Rourke and Mr. Goldrich, who both possess extensive product commercialization, sales and marketing experience in the ophthalmic, pharmaceutical and medical device industries, represents a significant step in LensAR's planned efforts to commercialize its revolutionary LensAR Laser System.  The LensAR Laser System is being developed to enable novel "All Laser" procedures in the areas of cataract surgery and presbyopia.

"Michael O'Rourke brings to LensAR a wide range of ophthalmology strategic planning, business development and diverse product launch experience including cataract, retina and refractive surgery dating back to the mid 1990's.  His successful growth into ophthalmic executive management positions bodes well for LensAR in meeting the challenges of brand and infrastructure growth in this exciting new market," said Randy Frey, founder and chief executive officer of LensAR.  "I have had the privilege of knowing Ron Goldrich from my prior company Autonomous.  Ron was our company's leader in driving laser system sales growth.  I am very excited to have Ron on board with LensAR and know that he will absolutely deliver."


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SOURCE LensAR, Inc.
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